3 Reasons All Marketers Are Becoming Data-Driven Marketers

Being a “data-driven” marketer is no longer a moniker for a small subset of the marketing population. When questioned about the single most exciting opportunity’ of 2019, the majority of marketers cited ‘data-driven marketing which focuses on the individual’ as their top pick. As martech advances, marketers slip into data-science-esque rolls — no technical skills needed. … Continued

Why Your Customer Journey is Missing the Mark (And How You Can Fix It)

A completely linear customer journey are a thing of the past. Marketers have access to more customer data than ever before, and customers expect to trade their data for better experiences. Nudging customers from point a to point b is no longer effective. It’s time to bring your customer journeys into the 21st century to … Continued

What’s New in Data-Driven Marketing, August 2019

Hot off the presses! Blueshift has been in the news quite a bit in the past week. So, rather than sending you running across the internet, we’ve elected to round up our latest and greatest features. This week, Blueshift’s CEO and Co-Founder, Vijay Chittoor has passed his extensive knowledge of the martech world onto readers … Continued

The Exponential Growth of Customer Data Platforms in 2019

Customer Data Platforms. CDP. Get used to that acronym, it’s here to stay. The newcomer platform has had a lot of hype, but it’s now proving its worth. The CDP industry has grown by 19 vendors, and raised $317 million in the first half of 2019 alone. And by the end of 2019? The industry is … Continued

Do You Make These Common Personalization Mistakes?

1:1 personalization is the new gold standard for marketers, but it can be difficult to achieve. Well-executed personalization requires a curated tech stack, solid data, and the dream team to pull it off. While on the journey to flawless customer-centric messaging, you may experience a few hiccups. These blips, while somewhat embarrassing, are red flags for … Continued

The Data Activation Survival Guide

This past year has been the year of the CDP. The market grew by a whopping 71% in the first half of 2019 alone. 78% of companies have, or are looking into buying Customer Data Platforms. The hype of CDPs has allowed marketers to unify their siloed data — but that’s only a part of the puzzle. … Continued

6 Questions You Should Always Ask Before Buying a CDP

Customer Data Platforms are today’s water-cooler chat topic of choice. Many thought leaders have been quick to sing the platform’s praises, making professionals eager to implement the solution in their own organizations. This leaves decision makers with the difficult task of selecting the ideal vendor. Luckily, we’re here to help. Our own Chief Growth Officer, … Continued

Why CDPs, ESPs, and Marketing Automation Fail on Their Own

Just like any effective team, your martech stack can’t be a one-man show. Can you imagine resting the entire operation of a marketing department on one employee’s shoulders? The ensuing chaos wouldn’t be pretty. Likewise, it’s unrealistic for marketing technology buyers to assume there’s one platform that can solve all your challenges. CDPs, ESPs, and … Continued