7 Key Programs Online Retailers Must Launch to Drive Customer Engagement

7 Key Programs Online Retailers Must Launch to Drive Customer Engagement

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Engaging today’s customers is harder than ever. According to a recent Marketo report, the majority of buyers expect all their interactions with a brand to be personalized — and they think that marketers can enable this if and only if they…

Marketing With AI: Practical Tips For Successful Deployments

Artificial intelligence (AI) is a trend that is fundamentally transforming marketing in 2018. Per the latest research from Gartner, the "business value derived from artificial intelligence is projected to total $1.2 trillion in 2018," with…

Artificial Intelligence from Blueshift Automates and Personalizes Marketing At Scale

Artificial intelligence may be complex, but its job is actually to make life simpler for marketers. After all, marketing has become a little more complicated, thanks to the sheer number of online channels where consumers spend their time (and…
Top 3 Reasons wy Mrters Struggle with Data. Learn what they are from Blueshift and learn how to overcome them.

Why Do Marketers Struggle with Data?

Our recent study shows that activating data is crucial to successful artificial intelligence (AI). However, 92% of the companies we surveyed said that they struggle with one or more of either data access, unification or analysis that prevents…
5 Predictions on How AI Will Reshape Marketing

5 Predictions on How AI Will Reshape Marketing

According to the Tata Consultancy research cited in the Harvard Business Review, companies implement AI primarily to increase the effectiveness of information technology, marketing, financial trading, and customer service. Though AI promises…