From Acquisition to Retention: Top AI Techniques for Today’s Marketing Leaders

Top AI Techniques for Today’s Marketing Leaders (From Acquisition to Retention)

In our recent survey, more than 60% of marketers revealed that they are planning to increase their usage of AI going forward — proof that more and more marketers are realizing AI’s potential to enable greater marketing success. However,…
over 75% of businesses have seen an increase in revenue tied to their use of AI in their marketing.

Blueshift featured on ZDNet: AI, Marketing, Revenue, and GDPR

The full article, "Survey shows that three-quarters of businesses improve revenue with AI", can be found here on ZDNet: https://www.zdnet.com/article/survey-shows-that-three-quarters-of-businesses-improve-revenue-with-ai/ AI-Powered…

Forget Third-Party Data. You’re Already Missing Out on Most of Your First-Party Data

In the digital era, data is as good as currency. With more and more companies getting their edge from the ability to collect unique customer data and insights, data's gold standard has never been higher. There are also a number of ways companies…

77% Of Marketing Execs See AI Adoption Growing This Year

43% of marketers are using Artificial Intelligence (AI) including machine learning for expanding their audiences today. Marketers who have real-time access to data and regularly use it for segmenting customers are 1.7X more likely to…

How Marketers Struggle with Analyzing Customer Data – Those with inaccurate info stand to lose money

Marketers seek more customer data, but many struggle to make sense of what the numbers are telling them. In a February survey of 200 US marketers by Blueshift and TechValidate, 54% of respondents said one of the main roadblocks preventing…

Marketers still aren’t even close to using AI to its potential

[...] Vijay Chittoor, Co-founder and CEO of Blueshift adds to the AI and marketing debate, and how marketers aren't necessarily using it to its full potential. He contributes, “AI is top of mind for marketers, yet most are held back…

Customer Data Analysis Challenges Hinder Use of Advanced AI Capabilities

Top-performing companies around the world are putting artificial intelligence (AI) to use, per recent research, and a new study [download page] from Blueshift and TechValidate indicates that 64% of marketers are planning to increase their…