Did you know that over 74% of listeners listen to podcasts to learn something new?
Podcasts offer more than just information—they provide a personal, candid experience. The spontaneous conversations between hosts and guests often deliver anecdotes, real-life examples, and insights not found in formal reports or articles.
The term podcast originates from the combination of “iPod” (Apple’s revolutionary portable media player) and “broadcast.” Since their inception in the early 2000s, podcasts have quickly gained popularity as a medium where anyone could share their ideas and stories, free from traditional media constraints.
As marketing continues to evolve, podcasts have become crucial tools for professionals seeking to stay ahead in a fast-paced industry. Whether it’s learning about the latest industry trends, exploring new tools to increase business efficiency, or drawing inspiration for strategies and execution, podcasts offer invaluable insights tailored to marketers’ needs.
With thousands of marketing podcasts, which deliver the most value for B2C marketers? We’ve sifted through the options to bring you a curated list of eleven exceptional podcasts, each offering unique perspectives on marketing trends, strategies, and innovations.
1. Martech Podcast
Host: Benjamin Shapiro
This podcast explores the intersection of marketing and technology, offering insights on tools like AI, automation, and customer engagement strategies. Episodes feature interviews with industry leaders and innovators, making it a go-to resource for marketers aiming to stay competitive.
Why Listen: Perfect for learning how to enhance digital customer experiences and optimize marketing efforts.
Recommended Episode: How AI & ML Are Changing Consumer Research
Dr. Duane Varan, CEO of MediaScience, dives into how AI and machine learning are transforming the way brands understand their audiences. He explains how these technologies are driving smarter decisions and shaping the future of consumer research.
2. Ops Cast
Hosts: Michael Hartmann, Mike Rizzo, and Naomi Liu
Ops Cast is dedicated to marketing operations and explores tech stack optimization, process efficiency, and campaign management. It’s invaluable for MarTech professionals managing complex operational workflows in B2C businesses.
Why Listen: Provides strategies to align technology investments with business objectives.
Recommended Episode: Operationalizing First-Party Data
Vishnu Vankayala, Founder and CEO of CustomerLabs, explores why first-party data is critical in today’s marketing landscape. He gives actionable insights on putting this data to work for better strategies and stronger customer relationships.
3. Clicks 2 Bricks
Host: Rob Reed
This podcast bridges the gap between online marketing and physical retail, focusing on how brands can leverage technology to enhance local marketing and drive foot traffic.
Why Listen: Essential for B2C businesses integrating online and offline customer experiences.
Recommended Episode: The Power of Brand-First Marketing
Jennifer Wilson, Senior Vice President and Head of Marketing at Lowe’s, discusses the recent overhaul of the My Lowe’s Loyalty Program. She shares insights into the program’s new features, the importance of a customer data platform, and Lowe’s approach to localizing their marketing strategy.
4. #Hashtags: The Gartner Marketing & Communications Podcast
Hosts: Gartner Analysts
This podcast provides research-backed insights into marketing trends, strategies, and technologies. Topics include brand management, customer experience, and the future of MarTech.
Why Listen: Presents authoritative perspectives to shape your strategy with confidence.
Recommended Episode: Reframing How You Think About CX Personas
Halle Stern, Gartner Analyst, explains how to create dynamic, data-driven personas that truly enhance customer understanding. She highlights ways to involve cross-functional teams in persona development and ensure these assets remain relevant as customer behaviors evolve.
5. The Marketing School Podcast
Hosts: Neil Patel and Eric Siu
This podcast delivers daily episodes packed with tips on digital marketing, including customer acquisition, SEO, and paid media strategies.
Why Listen: Ideal for B2C marketers seeking actionable, time-efficient advice.
Recommended Episode: Marketing Tools You Shouldn’t Live Without
Eric and Neil talk about must-have tools for content marketing and how to use AI and omnichannel strategies to grow your business. They also touch on the shift to short-form video and what it means for marketers.
6. Digital Marketing Podcast
Hosts: Ciaran Rogers and Daniel Rowles
Daniel and Ciaran explore key topics in digital marketing, offering practical tips and insights marketers can apply right away. Their friendly, conversational style makes complex concepts easy to understand, while their expertise ensures each episode is packed with value.
Why Listen: Perfect for marketers looking for actionable advice and fresh perspectives to stay ahead in the ever-changing digital landscape.
Recommended Episode: SEO, GEO, and AEO: What You Need to Know
This episode covers search engine optimization (SEO), generative engine optimization (GEO), and answer engine optimization (AEO). Daniel and Ciaran explain what these trends mean for marketers and how to adapt to changing search behaviors effectively.
7. Masters of Privacy
Host: Sergio Maldonado
In an era of increasing focus on data privacy, this podcast addresses regulations like GDPR and ethical data practices. It’s a must-listen for B2C marketers working with consumer data.
Why Listen: Explains balancing personalization with privacy, a key challenge for today’s B2C marketers.
Recommended Episode: Non-Deprecated Cookies & Hyper-Federated Data
Daniel Jaye, CEO and founder of Aqfer, explains how cookies are evolving and what hyper-federated data means for marketers and publishers. He offers practical tips to adapt to privacy changes while staying effective with data strategies.
8. Humans of MarTech
Hosts: Phil Gamache and Darrell Alfonso
This podcast humanizes MarTech through personal stories and industry anecdotes, highlighting the challenges and successes of professionals integrating technology into marketing.
Why Listen: Offers a unique perspective on how MarTech impacts real-world marketing practices.
Recommended Episode: Understanding AI’s role in customer journeys and messaging
Stephen Stouffer, Director of Automation Solutions at Tray.ai, discusses how AI enhances customer experiences by shaping journeys and refining messaging. He explains its impact on personalization and provides examples of how brands are using AI to create meaningful connections with their audiences.
9. The Marketing Millennials
Host: Daniel Murray
This podcast offers bold and candid discussions about effective marketing strategies, featuring insights from top industry professionals. With a focus on real-world examples and actionable takeaways, it highlights innovative approaches that drive results.
Why Listen: Known for its fresh perspectives and no-nonsense approach, the podcast provides a unique look into the minds of experienced marketers tackling today’s challenges.
Recommended Episode: The Gen Z Marketing Complete Guide
Luke deWilde and Sam Obletz, the co-founders of the Gen Z-focused startup Claim, share how their gamified approach to branding resonates with younger audiences. This episode covers the importance of authenticity, real-life experiences, and strategies for engaging a generation that’s more open to exploring new brands.
10. Social Media Marketing Podcast
Host: Michael Stelzner
This podcast brings expert advice and fresh perspectives on how to make social media work for businesses. Each episode features expert guests who share innovative strategies that keep social media marketing practical and approachable.
Why Listen: Great resource to get real-world tips from industry pros and ideas that can be put into action, this podcast is a go-to for staying ahead in social media.
Recommended Episode: How to Create Persuasive Video Ads That Convert
Kevin Anson, a veteran video ad strategist and founder of Ads of Fire, shares his framework for creating video ads that grab attention, build interest, and drive conversions.
11. AdExchanger Talks
Host: AdExchanger Editorial Staff
This podcast, focused on digital advertising, programmatic marketing, and data-driven ad strategies, is a treasure trove for B2C marketers looking to refine their advertising tactics.
Why Listen: Explains how to stay ahead of trends in consumer engagement through targeted digital advertising.
Recommended Episode: Insight Is A Man’s Best Friend
Jean-Paul “JP” Jansen, SVP of Marketing and CMO for North America at Mars Pet Nutrition, explains why marketing needs to balance personalization with broad reach. He shares how brands can grow by targeting at scale, investing in retail media, and rethinking how success is measured. Plus, a fun look at saying “good boy” in multiple languages!
We get it; there’s a lot to listen to, but these eleven B2C marketing podcasts stand out for good reason. They give you insider knowledge to stay sharp and ahead of the curve.
Why not make them part of your regular listening routine? You might discover new strategies or insights that’ll change how you approach marketing in 2025.
Got other go-to podcasts that inspire or inform your work? Let us know on LinkedIn—we’d love to hear what’s on your playlist!
