PROFILE UNIFICATION

Actionable, Real-Time Customer Profiles

Connect, unify, and resolve identity, attribute, and event data from every touchpoint, device, and channel into a single customer view in real time so you can activate a complete, accurate profile for every customer.

76% of B2C marketers struggle to get a unified view of customer behavior across channels, which makes real time profile unification critical for growth and retention.

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CDP customer profile

Single Customer View

Rich, Unified Profiles in Real-Time

Build a single customer view by creating 360 degree profiles for every known and anonymous user with cross device identity resolution.

  • Update each profile in real time to keep every attribute, behavior, and event current.
  • Centralize all customer data in one platform to streamline operations and reduce manual stitching.
  • Deliver 1:1 cross channel experiences using live customer profile data at the moment of engagement.

Customer profiles

Identity Modeling

Resolve Online and Offline Identities

Merge profiles in real-time, as new data flows into the Blueshift Customer Engagement Platform from any of your source systems with flexible identity modeling.

  • Ingest and store multiple identifiers on each profile, including standard identifiers like emails and cookies, and custom from transactional and CRM systems.
  • Track anonymous activity, automatically merging with known profiles when identifying information is available. 
  • Customize profile merge rules to align with your business logic, utilizing a hierarchy of identifiers.
Group Details

HOUSEHOLDING

Group Profiles by Households & Accounts

Use householding to tailor engagement for members of a common group based on group level and individual level attributes and actions.

  • Group related profiles into households to understand preferences, interests, and activity patterns within a shared account.
  • Target main account owners with account level messages such as billing notices, subscription updates, and special offers.
  • Deliver personalized, relevant content to each individual user based on their own interests, preferences, and behaviors, even when they share an account.
  • Apply householding to use cases like streaming services, family phone plans, multi user financial accounts, enterprise buying groups, and identity management.
Derived Content Purchase Category

DERIVED ATTRIBUTES

Augment with Computed Events & Traits

Leverage derived attributes to define and compute new attribute values dynamically for both users and catalogs.

  • Compute conditional, time bound, aggregated, and unique list attributes from event data to surface meaningful behavioral signals.
  • Apply derived attributes directly in segments and campaigns to tailor engagement at a granular level.
  • Create custom attributes such as average order value, last viewed category, last viewed item, and most watched content, and update them automatically in real time.
Bllueshift and snowflake data flow

Bi-Directionl Sync

Integrate with Your Cloud Data Warehouse(s)

Connect Blueshift’s bi directional integrations with cloud data warehouses including Snowflake, Databricks, Amazon Redshift, and Google BigQuery to ingest and export data with ease.

  • Ingest warehouse data in micro batches and real time streams, and write enriched data back to your cloud data warehouse.
  • Unify warehouse data with other sources of live behavioral and event data to create a single view you can activate across channels.
  • Let marketers segment data intuitively without learning SQL or other technical query languages.
  • Use federated data sharing to activate data securely.
Cross-channel messaging

AI Powered Identity Resolution

Accurately Identify Every Customer Across Channels

Use AI powered identity resolution to reconcile and unify customer identities across online and offline data sources.

  • Reduce duplicate profiles and merge fragmented records into a true single customer view for every person.
  • Activate every interaction with accurate, verified identity data you can trust across channels.
Compliance Badges

Privacy-First Data Governance

Secure, Compliant, and Consent-Driven

Protect customer data with privacy first controls that maintain integrity and meet regulatory requirements at every step.

  • Meet global privacy standards including GDPR, CCPA, and SOC 2 to stay compliance ready across regions.
  • Honor customer consent throughout data unification and activation so you engage only where you have permission.
  • Maintain full transparency with detailed audit trails for every data event.
customer profile

Omnichannel Profile Activation

Activate Unified Profiles Everywhere Your Customers Are

Deliver consistent, personalized experiences across every marketing and advertising channel using a single unified customer profile.

  • Sync profiles across 40 plus connected platforms in real time to keep targeting, messaging, and offers aligned everywhere.
  • Keep email, mobile push, SMS, and paid media consistent by activating one customer truth across every touchpoint.
  • Extend personalization from owned to paid channels without data gaps and reach every customer where they are ready to engage.
scalability within customer segments

Scalability with Millisecond Latency

Enterprise-Grade Performance at Massive Scale

Process billions of customer events with speed and precision and keep every experience responsive at enterprise scale.

  • Keep profiles fresh and actionable in real time with millisecond latency.
  • Support enterprise workloads and large data volumes without performance loss.
  • Keep data up to date for every activation and decision so you respond to customer behavior as it happens.
Secured private information

Robust Security & Access Controls

Protect Every Profile with Enterprise-Grade Security

Safeguard sensitive customer data with multi layered protections and governance controls.

  • Assign role based access so only authorized users can view or edit customer data.
  • Maintain full visibility with detailed audit and access logs across your organization.

Demo the platform

See the Blueshift Customer Engagement Platform in Action

Take a self-guided tour or talk to us about the Blueshift Customer Engagement Platform and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.

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