• Combine customer data from Google BigQuery with real-time behavioral data in Blueshift to create a 360-degree customer profile
  • Create and activate audiences within Blueshift through multiple destinations, and generate insight reports with no SQL or coding
  • Power greater personalization by ingesting customer, event, and product data from Google BigQuery into Blueshift for intelligent cross-channel engagement

What is Google BigQuery?

Google BigQuery is a serverless and cost-effective enterprise data warehouse that works across clouds and scales with your data. Use built-in ML/AI and BI for insights at scale. BigQuery provides a single, unified workspace that includes a SQL, a notebook and a NL-based canvas interface for data practitioners of various coding skills to simplify analytics workflows from data ingestion and preparation to data exploration and visualization to ML model creation and use.

Activate your customer data

Maximize the Power of Google BigQuery with Blueshift

Our direct integration empowers marketers to make decisions based on unified customer profiles, leverage data for predictive recommendations, build precise segments, and trigger intelligent cross-channel campaigns.

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Cross-Channel Hub

Deliver value across every customer interaction. Instantly create cross-channel campaigns that adapt to each customer with Blueshift’s Smart Hub.
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Rich Customer Data

Leverage all your customer data for any use case, data complexity, and volume demand as your brand scales and customer behaviors evolve.
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AI Personalization

Target the right customer with the right message at the right time on the right channel. Use accessible AI to exceed customer expectations at scale.

How Our Direct Integration Works

With the direct integration of Blueshift and Google BigQuery, importing customer data, catalogs, and real-time customer interaction data (events) into your Blueshift account is done easily and builds an up-to-date 360-degree-view of all your customers.