Import customer, events, and catalog data to create richer 360-degree customer profiles and achieve granular personalization. With this integration you can:

  • Combine customer data from Databricks with real-time behavioral data in Blueshift to create 360-degree customer profiles.
  • Create and activate audiences with the data ingested through a variety of destinations without any support from engineering teams.
  • Power greater personalization leveraging the customer, event, and product data for intelligent cross-channel engagement.

Data lakes and data warehouses

How Databricks Works

Databricks is an open analytics platform for building and maintaining enterprise-grade data warehouses. The Databricks Lakehouse Platform combines the best elements of data lakes and data warehouses to help reduce costs and deliver data and AI initiatives faster. Built on open source and open standards, a lakehouse simplifies customer’s data estate by eliminating the silos that historically complicate data and AI.

Activate your customer data

Maximize the Power of Databricks with Blueshift

Our direct integration empowers marketers to make decisions based on unified customer profiles, leverage data for predictive recommendations, build precise segments, and trigger intelligent cross-channel campaigns.

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Cross-Channel Hub

Deliver value across every customer interaction. Instantly create cross-channel campaigns that adapt to each customer with Blueshift’s Smart Hub.
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Rich Customer Data

Leverage all your customer data for any use case, data complexity, and volume demand as your brand scales and customer behaviors evolve.
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AI Personalization

Target the right customer with the right message at the right time on the right channel. Use accessible AI to exceed customer expectations at scale.

How Our Direct Integration Works

With the direct integration of Blueshift and Databricks, importing customer data, catalogs, and real-time customer interaction data (events) into your Blueshift account is done easily and builds an up-to-date 360-degree-view of all your customers.