REAL-TIME TARGETING

Audience Segmentation

Reach the right customers every time with audience segmentation that updates in real time.
Blueshift helps marketers easily group and target customers based on live behaviors, preferences, and purchase intent without needing technical skills or data queries.

86% of brands using AI-powered segmentation report higher customer lifetime value.

 

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Adaptive, real-time

Create Segments That Keep Up With Your Customers

Create precise, auto-updated audience segments in minutes and keep every campaign relevant as customer behaviors change. Blueshift gives marketers an intuitive, no-code experience to define audiences by activity, interests, purchases, and engagement — all powered by live customer data.

  • Group customers by browsing behavior, affinities, or transaction history.

  • Target audiences based on likelihood to purchase, churn, or engage.

  • Continuously update segments as new data streams in.

  • Build and manage advanced segmentation with an easy visual interface anyone can use, no technical skills or SQL required.

CARiD used Blueshift’s audience segmentation and AI-powered recommendations to move beyond generic campaigns, achieving a 70 percent lift in open rates, a 35 percent increase in clicks, and a 148 percent boost in email revenue.

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SMARTER CUSTOMER SEGMENTS

Predictive Segmentation

Our predictive customer segmentation tool empowers you to identify your customers’ likelihood to engage, purchase, churn, and more. In fact, 86% of brands leveraging integrated AI for predictive segmentation have experienced a significant increase in customer lifetime value.

  • Use predictive scores to rank each customer based on their likelihood to perform a desired action.
  • Interact with every customer based on dynamically updated predictive scores and segments.
  • Measure the impact of predictive scores against actual results to ensure the AI is driving your desired outcomes.

LendingTree used Blueshift’s predictive segmentation to focus campaigns on high-value audiences, leading to a 48 percent increase in engagement.

Smarter Customer Grouping

Adaptive, Automated Segmentation Capabilities

Keep every audience segment accurate and ready for action with continuous updates powered by live data. Blueshift automatically refreshes customer segments as new behaviors and attributes flow in, ensuring campaigns always reach the right people at the right moment.

  • Unify profiles across data sources like commerce, analytics, and engagement tools.

  • Eliminate manual data prep with real-time synchronization.

  • Continuously adapt campaigns as new customer insights emerge.

  • Scale personalization effortlessly with automation that keeps pace with your audience.

Slickdeals used Blueshift’s adaptive audience segmentation to respond instantly to customer behavior and grew its deal postings by 65% thanks to predictive insights from Blueshift.

Deeper Customer Insights

Intelligent Predictors & Psychographic Segmentation

Go beyond basic demographics and understand what truly drives your customers to act. Blueshift’s intelligent predictors and psychographic segmentation group customers by interests, engagement habits, and preferences, helping marketers craft more personal and effective campaigns.

  • Use AI to Identify which channels each customer prefers, such as email, SMS, or push.

  • Group audiences by shared behaviors, affinities, or purchase intent.

  • Build predictive models that match your goals, such as reactivation or repeat purchase.

  • Export and apply insights easily across other marketing platforms.

Discovery+ used Blueshift’s intelligent predictors to deliver content recommendations aligned with viewer interests, resulting in higher engagement and subscriber retention.

Decisions Made Smarter

Actionable Insights & Optimization

Turn insights into action with real-time performance tracking and optimization tools that make every campaign more effective.
Blueshift’s intelligent analytics help marketers see what drives conversions, understand audience behavior, and refine strategies instantly.

  • Monitor how predictive segments perform across conversion, revenue, and retention.

  • Identify which messages, channels, or timing deliver the strongest results.

  • Use transparent AI explanations to understand why audiences respond.

  • Adjust campaigns on the fly to improve results and reduce wasted spend.

U.S. News used Blueshift’s actionable insights to uncover engagement drivers within its segmented audiences, enabling faster optimization and measurable campaign lift.

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CUSTOMER SUCCESS

LendingTree Grows Customer Engagement with Intentional Lifecycle Journeys

“Every company has data, but if you can’t action off that data instantly, then it doesn’t do you any good. And when dealing in financial products…you better get it right. The magic with Blueshift is its agility and ability to handle data for segmentation, journeys, and personalization across all channels, no matter the speed or attributes that we put in. We have the flexibility to use our data to improve results across many different use cases.”

Joyce Poole
Joyce Poole Sr. Director, Marketing CRM, LendingTree
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CUSTOMER SUCCESS

What Our Customers Say

 

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“Blueshift is a sophisticated and capable “all in one” re-engagement tool, allowing us to segment customers by product behavior and deliver the right message, via the right medium, at the right time. We have used them for 6+ years and are very pleased with the product and service.”

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“It is a really robust tool with great ability to integrate with any platform and the customer support team is always responsive, making the entire experience even better.”

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Data Security with GDPR, AICPA SOC, HIPPA compliant, and CCPA

Secure and compliant

Data Security and Privacy

Blueshift complies with leading privacy compliance regulations, including GDPR, SOC2, HIPAA, and CCPA.

  • Data is encrypted at-rest and in-transit.
  • Single sign-on is deployed along with strong password requirements, two-factor authentication, and audit logs.
  • Custom user roles and permissions are provided.
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AI-enhanced audience segmentation

See Blueshift in Action

Sign up for a trial or talk to us about Blueshift’s audience targeting capabilities. See how easy it is to generate accurate, automatically updated audience segments that are ready to use in all your campaigns within minutes.

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