Benchmark Report

Trigger-Based Marketing Across Email and Mobile

Automated triggered emails are one of the pillars of a successful CRM strategy to drive engagement and retention. Savvy marketers are now taking that same approach and applying it to mobile push notifications by using a unified customer view made possible by real-time behavior tracking and campaign execution.

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What’s in the Report

We analyzed 2 billion emails & mobile push notifications

We also analyzed the e-commerce & retail customers’ data for conversions – this dataset was greater than 1 billion emails & mobile push notifications.

Email Triggers are 600% More Effective than Batch Emails

Triggered emails drive 624% higher conversion responses for the same number of sends as compared to batch & blast emails. This is driven by a 381% higher click rate, and a 180% higher post-click conversion rate.

Triggered Push Notifications Are Over 2700% More Effective than Batch Push Notifications

Trigger mobile push notifications drive 2770% higher conversion rates for the same number of sends as compared to batch & blast mobile push notifications. This is driven by a 726% higher click rate, and a 420% higher post-click conversion rate.

Combine Multiple Types of Triggers to Achieve Optimal Results

Marketers achieved the best results by launching a combination of several types of triggers, including Onboarding, Lifecycle, Remarketing, Recommendations, and Catalog Changes.

“Blueshift is a responsive partner that has grown with us, supporting our drive to provide the best-tailored content to our users, through the correct medium, at the right time. If we had stuck with our old system, we’d need to add a number of people across the board, data scientists, data engineers, and marketers, to achieve the complexity of what Blueshift does for us today.”

Russell Middleton
Co-Founder, Zumper

“Blueshift allowed us to up-level our campaigns and provide 1-to-1 personalization using dynamic user information. We can now focus on high-intent customers that want to hear my message rather than email blasting and annoying my whole customer base. The result? +100% increase in email engagement.”

Stephen Cruz
Lifecycle Marketing Manager, Chatbooks