Design, automate, and optimize personalized campaign journeys that adapt in real time.
Blueshift helps marketers create experiences that feel personal, timely, and relevant without relying on engineering or complex setup.

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Smarter Customer Predictions

AI-Powered Predictive Models

Understand what customers are likely to do next and use those insights to deliver more relevant, effective campaign journeys.
Blueshift’s AI models turn data into action by predicting behaviors like purchases, churn, or engagement — helping marketers focus on the moments that matter most.

  • Identify customers at risk of leaving and win them back before they churn.

  • Predict who is most likely to buy so campaigns reach high-value audiences first.

  • Discover the products, brands, or categories each person cares about most.

  • Build custom prediction models to fit your unique goals and business needs.

Zumper Scales Leads by 384% Using Predictive Recommendations.

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CONTINUOUS OPTIMIZATION

AI-Powered Campaign Experiments

Improve every campaign journey with built-in testing that learns what works and adapts automatically. Blueshift helps marketers test creative, timing, and messaging across channels so campaigns continuously improve without extra effort.

  • Test everything from subject lines to full customer journeys.

  • Let AI automatically distribute traffic, identify winners, and adjust in real time.

  • Compare performance across channels to see what drives engagement.

  • Eliminate manual setup and get faster insights with automated experimentation.

Discovery+ used Blueshift’s automated experiments to personalize onboarding journeys and saw a significant increase in subscriber conversions.

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Customer-centric campaigns

Journey Builder

Easily create and optimize sophisticated, responsive 1:1 experiences throughout the customer lifecycle. Blueshift’s visual Journey Builder makes it easy for marketers to design connected, multi-step experiences that trigger the right messages at the right moments.

  • Build campaigns that respond instantly to browsing, purchases, or engagement.

  • Personalize content and timing across channels from a single workspace.

  • Adjust journeys automatically as customer behavior changes.

  • Optimize every interaction of the omnichannel experience with built-in insights that show what drives results.

LendingTree used Blueshift’s Journey Builder to automate lifecycle campaigns and saw a 48% increase in email open rates.

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MAXIMIZE ENGAGEMENT

1:1 Customer Interactions

Deliver personalized messages that adjust in real time to each customer’s behavior and preferences. Blueshift helps marketers create meaningful one-to-one interactions that strengthen relationships and increase lifetime value.

  • Personalize content, offers, and timing using real-time customer data.

  • Trigger messages when customers browse, purchase, or engage.

  • Keep campaigns relevant across email, mobile, web, and other channels.

AMN Healthcare unified email, SMS, and mobile push with Blueshift, improving personalization and timing to achieve a 50 percent lift in engagement.

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Insights to Impact

Predictive Dashboards & Campaign Optimization

Understand what drives performance and improve every campaign with real-time insights. Blueshift’s predictive dashboards help marketers visualize results, uncover what influences engagement, and optimize journeys automatically.

  • Track conversions, revenue, and retention across every audience.

  • See which factors like frequency, timing, or channel drive results.

  • Let AI choose the best time and place to reach each customer.

  • Adjust campaigns instantly as data and behaviors change.

Slickdeals grew its deal postings by 65% thanks to predictive insights from Blueshift.

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Customer success story

LendingTree Increased Open Rates by 48%

“Our new journey approach has brought us closer to our customers. We have truly learned a lot about our customer segments, which at times were counter to what our perception was. Only by watching their behavior throughout the journeys in Blueshift were we really able to see that.”

Joyce Poole
Joyce Poole Sr. Director, Marketing CRM, LendingTree

CUSTOMER SUCCESS

What Our Customers Say

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“Customer support and technical expertise are A+. We are presented with many business challenges and the Blueshift team is always willing to jump in and help us solve complex problems while leveraging their platform. Blueshift is helping us communicate to our valuable customer base, as well as organize and store important customer data. This creates an ecosystem where we drive millions of dollars of revenue through personalized and impactful communication.”

—Benjamin Eisenkramer, Director, CRM and Rewards | Green Thumb Industries (GTI)
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“As an email marketer, learning how to use Blueshift was a quick and fairly easy process. I’ve really enjoyed building campaigns and segments within the platform. It’s super robust and allows for a ton of customization as well as ways to speed up the build of large/ complicated journeys. Support has been great as well. I can’t think of any issues specific to Blueshift that we’ve had – they’ve been great.”

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SEAMLESS CUSTOMER JOURNEYS

Intelligent Cross-Channel Campaigns

Deliver highly personalized campaigns to connect with customers wherever they are, when it matters most.

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Email

Engage customers throughout the lifecycle with automated timely and personalized email outreach.
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Push Notifications

Inspire interactions and purchases using personalized push notifications that are timed just right.
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SMS

Maximize in-the-moment engagement with dynamic and tailored SMS messages that take customers to specific destinations.
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In-App Messages

Take advantage of every in-app interaction with dynamic, adaptive messages that drive action.
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Website Content

Make it easy for customers to find what they want by personalizing their website experiences.
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Paid Media

Maximize your ad spend and use the power of AI-powered first-party data to better engage your audience.

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See Blueshift In Action

Take a self-guided tour or talk to us about the Blueshift platform and see how easy it is to connect all your data and drive customer-centric campaigns across marketing channels.