This series of blogs goes into detailed campaigns that growth marketers can run for specific industries. These campaigns are tailored towards goals and revenue that growth marketers are responsible for. Our third industry deep dive takes a look at the digital travel booking industry and campaigns specifically tailored for growth marketers to move users along the buying cycle fast and keep them coming back for more purchases.
The digital travel industry has come a long way in the past decade. What started from a handful of booking sites has grown into thousands of websites all fighting for attention through price comparisons, user experience, loyalty benefits, convenience, etc. Everyone is working hard to differentiate themselves from their competition. What they all have in common is thousands of people coming to their site everyday, ever changing inventory and prices, and millions of unique searches of what people are looking for. This creates the perfect recipe for growth marketers to cook up something new in digital engagement campaigns.
Below are 4 personalized email and notification campaigns growth marketers at digital travel companies launch to reduce churn.