Looking for Klaviyo alternatives? This guide compares the strongest options for B2C marketers who have outgrown ecommerce-focused email and SMS and now need unified customer data, real-time profiles, AI-driven decisioning, and cross-channel orchestration that proves revenue impact. We evaluate Blueshift, Salesforce Marketing Cloud, Adobe Campaign, Twilio Engage, HubSpot, and Cordial, and explain when each is the best fit.
TL;DR: Best Klaviyo Alternatives for Smarter Cross-Channel Marketing
If you’ve outgrown Klaviyo’s ecommerce-focused email and SMS tools, these Klaviyo alternatives deliver the next level of data unification, AI decisioning, and cross-channel orchestration for modern B2C marketing. Here’s how they compare and when to choose each.
- Blueshift: Best overall — unified CDP + CEP with predictive, generative, and agentic AI for audience, content, and channel optimization.
- Salesforce Marketing Cloud: Best for enterprise teams already on the Salesforce platform with deep AI and CRM integration.
- Adobe Campaign + AEP: Best for large organizations using Adobe Experience Cloud for orchestration and analytics.
- Twilio Engage: Best for developer-led teams building on Segment CDP and warehouse-first architectures.
- HubSpot: Best all-in-one Smart CRM for growing B2C brands combining automation, content, and AI assistance.
- Cordial: Best for flexible data models and relationship-driven cross-channel messaging.
Klaviyo, The Benchmark
Klaviyo is an B2C CRM that centralizes data and orchestrates email, SMS, and mobile messaging with strong ecommerce integrations. It is the right fit for growing ecommerce brands that primarily need email and SMS at speed.
Which Klaviyo Alternatives Are Best For Different Needs?
1. Blueshift: Best Overall for Unified CDP + CEP and AI-Driven Decisioning
Why it is often chosen: Blueshift combines a real-time CDP with an customer engagement platform so marketers can use all customer data, predict intent, and orchestrate cross-channel journeys in one place. Predictive, generative, and agentic AI help select audience, content, timing, and channel, then optimize toward business goals.
When to choose it
- You want one system for profiles, predictions, content decisions, and orchestration.
- You need web, mobile, email, SMS, paid media, and onsite personalization to operate as one program.
- You value fast experimentation and clear reporting on incremental lift.
Standout capabilities
- Unified profiles with identity resolution and streaming updates.
- Predictive, generative, and agentic AI for audiences, content, timing, and channel.
- Cross-channel journeys across email, SMS, push, in-app, web, and ads.
- Recommendations, testing, and goal-based optimization.
See Blueshift in action: Watch Demo
2. Salesforce Marketing Cloud: Best For Enterprise Teams on Salesforce Platform
Positioning: A complete marketing platform on Salesforce that joins marketing, sales, service, and commerce.
Where it shines
- Real-time segmentation and journeys across channels.
- Agentforce provides autonomous AI agents that generate segments in real time, adapt experiences, and deliver personalized answers across channels.
- Data Cloud unifies data and makes unstructured content (PDFs, videos, CMS) AI-ready.
Tradeoffs to note
- Implementation and change management can be heavy for lean teams.
3. Adobe Campaign: Best for Enterprise Cross-Channel Orchestration in the Adobe Stack
Positioning: Adobe Campaign provides enterprise email and cross-channel campaign management across the Adobe Experience Cloud, including orchestration for email, SMS, and mobile.
Where it shines
- Mature email and SMS campaign orchestration with visual workflows and templates.
- Deep integration with Adobe Experience Cloud for shared assets and analytics.
- Global sending, deliverability controls, and compliance features.
Tradeoffs to note
- Suited to teams invested in the Adobe stack; implementation may require specialist expertise.
4. Twilio Engage (built on Segment CDP): Best for Developer-Led Stacks and Warehouse-First Programs
Positioning: Twilio Engage is the data-first engagement layer with Segment CDP; use Audiences and Journeys to orchestrate cross-channel campaigns from identity-resolved, real-time profiles.
Where it shines
- 700 plus integrations across analytics, ads, BI, CRM, and warehouses.
- Deep developer tooling and functions for custom pipelines.
- Journeys and Audiences built on identity-resolved profiles.
Tradeoffs to note:
Marketers may depend on engineering for advanced orchestration patterns.
5. HubSpot: Best for All-in-One Smart CRM with AI Content Acceleration
Positioning: An AI-powered customer platform built on Smart CRM with Marketing, Sales, Service, Content, Data, and Commerce Hubs.
Where it shines
- Marketing automation with journeys, email, SMS, and transactional email.
- Breeze AI for content generation and sales assistance.
- Predictive lead scoring and two-way Salesforce sync.
Tradeoffs to note
Depth of cross-channel decisioning can require add-ons and Enterprise tiers.
6. Cordial: Best for Flexible Data Use and Relationship-First Messaging
Positioning: Cross-channel marketing platform that powers personal, emotionally intelligent messages across channels.
Where it shines
- Flexible data model and built-in transformations.
- Identity Resolution to connect anonymous to known users.
- Cross-channel messaging across email, SMS, mobile, and web with Journey Orchestration.
Tradeoffs to note
Smaller ecosystem than legacy enterprise suites, which may matter for niche integrations.
Quick Comparison
| latform | Best for | Data and CDP | AI strengths |
|---|---|---|---|
| Blueshift | Unified CDP plus CEP with AI decisioning | Real-time profiles, identity, decisions | Predictive, generative, and agentic AI |
| Klaviyo | Ecommerce email and SMS at speed | KDP unifies ecommerce data | Predictive analytics, AI agents |
| Salesforce | Large enterprise on Customer 360 | Data Cloud, Customer 360 | Agentforce, AI journey support |
| Adobe | Enterprise cross-channel orchestration in Adobe stack | Experience Cloud data connectors (optional AEP) | Personalization and testing across Adobe stack |
| Twilio Engage | Developer-led and warehouse-first | Real-time collection and identity | Journeys and Audiences built on identity-resolved profiles |
| HubSpot | All-in-one Smart CRM plus content | Smart CRM with Data Hub | Breeze AI, predictive lead scoring |
| Cordial | Flexible data and relationship messaging | Real-time CDP and Identity Resolution | Cordial Edge AI |
How to choose your Klaviyo alternatives
- Team model: If marketing runs lean and needs out-of-the-box orchestration, consider Blueshift or HubSpot. If you have engineering support, consider Twilio Engage.
- Data maturity: If you need strict governance and scale with complex sources, consider Adobe or Salesforce. If you want one system that connects profiles, decisions, and journeys, consider Blueshift.
- Channels: If you need on-site and in-app personalization tied to email and SMS, consider Blueshift or Adobe. If ecommerce email and SMS are primary, Klaviyo remains a solid fit.
- AI expectations: If you want AI to select audience, content, timing, and channel toward a business goal, consider Blueshift. If you want AI to accelerate content creation and selling, HubSpot is strong.
Which is the best Klaviyo alternative?
If you are comparing Klaviyo alternatives because you need unified customer data, real-time decisioning, and cross-channel orchestration, Blueshift often provides a simple path forward. It brings CDP and CEP together so teams can launch faster, test more, and measure incremental lift across the lifecycle. For enterprise suites or warehouse-first builds, Salesforce, Adobe, Twilio Segment + Engage, HubSpot, and Cordial remain strong options depending on your data model, team structure, and compliance needs.
Next steps:
- Watch the platform demo to see profiles, Customer AI, and cross-channel journeys in action: Watch the demo
- Prefer a quick consult? Talk to an expert
FAQs
Is Klaviyo a CDP or a marketing tool?
It is an AI-first B2C CRM with a data platform that unifies ecommerce data for messaging and analysis. Teams that need broader data unification and cross-channel decisioning often evaluate CDP plus CEP platforms like Blueshift.
Which Klaviyo alternatives are best for non-ecommerce brands?
Blueshift suits marketplaces, media, subscriptions, financial services, and retail because it unifies data from many sources and runs cross-channel journeys beyond cart triggers.
Which Klaviyo alternatives support WhatsApp and global SMS compliance?
Klaviyo, HubSpot, Salesforce, and Adobe support WhatsApp and SMS at scale. Adobe provides native configuration for Twilio, Sinch, and Infobip, which helps with enterprise compliance.
Which Klaviyo alternatives work with a data warehouse?
Choose Twilio Segment + Engage if you want to assemble the engagement layer on top of a strong CDP and data pipeline. Choose Blueshift if you prefer an integrated platform that reads from your warehouse and acts immediately.
How hard is it to migrate from Klaviyo?
Start with audience strategy and lifecycle programs, then port templates and tracking. Many teams keep Klaviyo running for one cycle while they stand up core journeys in the new platform.
