Dive Deeper Into Your Multi-Channel Campaign Performance with Blueshift Insights

Blueshift

| June 17, 2020

For the data-driven marketer of today, it’s not only important to send top-notch communications powered by first-party customer data — marketers need immediate access to actionable insights into their campaign performance to optimize their marketing workflows on the fly. This data can help inform what works (and doesn’t work) for each unique brand, campaign, and customer.

Reporting on this data is an essential part of the data-driven marketer’s tool kit. But, within marketing automation platforms, there is a surprising lack of holistic reporting across channels. For example, marketers do not have access to valuable information like click rates for their multi-channel campaigns or the impact of personalized recommendations across their campaigns.

Until now, there have been no marketing platforms that provide a true end to end solution, with the capability to serve marketers by unifying their first-party data, crafting 1:1 customer journeys, and tying it all together with comprehensive reports all in one. Those platforms that do offer reporting capabilities are typically limited to one channel with no way to accurately attribute across the multi-channel customer journey. This is extremely frustrating for marketers attempting to work with segments and campaigns across multiple channels, as they have nowhere to go for a holistic view of brand performance.

With thousands of martech platforms on offer, we thought it was time for one to step up and become a one-stop-shop for marketers looking to create data-driven tailored customer experiences. So, Blueshift has completely enhanced our reporting capabilities to track the performance of any campaign element across every channel, all within an easy-to-use interface: introducing Blueshift Insights.

DRIVE GROWTH AND REVENUE WITH A DEEPER UNDERSTANDING OF MULTI-CHANNEL CAMPAIGN PERFORMANCE

It’s essential for data-driven marketers to be in full control of their customer and campaign data — which includes having a deep understanding of it. Until now, it’s been difficult to understand patterns and trends across channels. But, with the power of Blueshift Insights, marketers have full visibility of their data that will inform the decisions they make and positively impact their business outcomes.

By understanding customer data inside and out, marketers can determine where to cut costs, invest more heavily in, and what new opportunities to pursue. Understand what elements of your campaigns such as channels, templates, and recommendations drive ROI. Select your best performing campaigns and strategies to become staples for your marketing team — and to inform any new strategies your team puts into place.

Combine our enhanced multi-channel reporting capabilities with the power of our Single Customer View, Segmentation Engine, and Journey Builder to ensure your marketing is performing optimally from start to finish — and your customer receives the best possible experience with your brand.

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MAXIMIZE YOUR CAMPAIGN PERFORMANCE

Marketers pour their heart and soul into new campaigns for their business — so it’s critical that they are able to monitor and maximize performance. Test, compare, and iterate upon campaigns as a whole, and down to the smallest variable to ensure they’re at peak performance.

Within our intuitive, drop-down interface marketers have access to at a glance reporting, along with more detailed reports, to get a better understanding of how each campaign is performing in real-time. Marketers can also create their own custom dashboards to offer a seamless way for users to quickly check up on the metrics that matter most to their business.

Marketers can instantly react to campaign insights and optimize any element of their campaigns such as segments, creative templates, recommendations, channels, and more.

DETERMINE WHICH MESSAGING HOLDS IMPACT FOR YOUR BRAND

Blueshift Insights allows reporting to be as broad or as granular as needed. Custom dashboards can present an overview of your brand, channel, and campaign performance but also help marketers nail down exactly what messaging resonates with their individual customers.

View results of A/B and multivariate tests, such as recommendations, subject lines, templates, or Engage Time Optimization to further influence messaging, and make informed decisions in addition to comprehensive testing and reporting of messaging within.

Blueshift Insights, it’s also extremely easy for marketers to personalize and adjust messaging on a 1:1 level within coms. Our Predictive Intelligence capabilities can be leveraged within anything sent from the Blueshift platform, from emails to SMS, and even live website content. Every customer can have a completely unique experience in terms of messaging, content, and more.

And, marketers no longer have to keep the results to themselves. Blueshift Insights allows for easy and straightforward collaboration between team members and stakeholders. Build, test, brainstorm, and review all within one, easy to use platform that enables marketers to deliver fantastic customer experiences from beginning to end with the power of their customer data and Blueshift’s patented AI.

“For Udacity, being able to measure metric performance during customizable time periods is critical. Blueshift Insights shows us real-time campaign results so much faster than before, while also having the ability to give us a detailed view of any time period we want to inspect.” Lauren Reiterman, Udacity Global Email Marketing Manager

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CUSTOM DASHBOARDS FOR AT-A-GLANCE CAMPAIGN PERFORMANCE REVIEW

Struggling to take the pulse of your marketing efforts? With Blueshift Insights it has never been easier to gain important knowledge into your campaign and brand performance. We’ve also made it simpler than ever for marketers to view side-by-side comparisons of personalized and non-personalized campaigns — making it easy to assess how much the investment of AI-powered personalization means to your business.

Marketers can now see where personalization makes the biggest splash for their business: across channels, campaigns, and even within pieces of content. Are your big sale emails not making the impact that you hoped for? Try adding recommendations of previously viewed items now on sale to see better CTR and conversion rates.

CUSTOM GOAL AND EVENT ANALYTICS

Each one of our customers is completely unique — we pride ourselves on being vertical agnostic. But, this also means we need to cater to a multitude of different business needs, so in addition to measuring standard campaign activities, we allow marketers to measure specific events/ activities important to their business needs (like app installs, purchases, etc.)

In just a few clicks, marketers can create reports based on any custom fields like app downloads, average order value, subscription upgrades, social shares, and much more. Our highly customizable reporting features will enable marketers to truly be in control of their customer data — and customer experience.

Any changes or additions to the Blueshift platform serve one purpose: helping marketers make the shift from channel-centric to customer-centric. With Blueshift Insights, we hope our marketers will be able to do more with their customer data — and continue on their journey to completely 1:1 marketing. If you’d like to learn more about how Blueshift can make your marketing 1:1 and help you fully harness the power of your customer data, reach out to our team for more information.