Teaching Email Marketing A Few New Tricks

Email marketing won’t disappear any time soon. In fact, it’s one of the best ways for companies to increase their ROI. But that doesn’t mean your approach doesn’t matter. For example, the revenue generated through batch and blast is only an average of $0.04 per send whereas triggered email based on customer behavior generates an average of … Continued

5 Examples of What Not To Do in Your Email Newsletter

Email marketing is one of the most effective ways to reach your customers. However, if your email newsletters are not well designed and executed, the mistakes can be costly. Here are five examples of what not to do in your email newsletter.

3 Tips to Avoid #Personalization #Fail Part 4

This holiday season, give your customers the gift of well executed personalization and they’ll be loyal far past New Year’s Day. Both marketers and consumers alike are expecting, and want to deliver upon, a higher caliber of personalization. But, it’s still often extremely difficult to pull off authentic personalization for many businesses. Why? You might … Continued

Revolutionary Education Meets Revolutionary Martech for Amazing Customer Experiences

Our world is a digital one. Learning has even shifted to cater to an online crowd, with many traditional universities offering remote courses. OpenClassrooms is taking the idea of online, accessible education one step further by making the process digital-first from the ground up. They offer completely online bachelor and master degrees in tech-minded disciplines … Continued

Achieve True Personalization Using Geotargeting

Standing out as a brand has never been more important, especially when consumers have a world of possibilities at their fingertips. Providing a personalized experience to your customers allows you to rise above the competition and geotargeting should be part of your personalization strategy. 

How Much Marketing Is Too Much For Your Customers

Marketing is the lifeblood of every business, but is it possible to have too much of a good thing? It is if your customers are feeling overwhelmed by the amount of content they receive. 

Data Activation: Data In, ROI Out

Over the last couple of months, we’ve taken you on a data activation journey with our 7-part series. We covered everything from what it is to its crucial role in today’s marketing landscape and how to get started.  If you blinked and missed an important tip or two, not to worry. Here’s a recap of … Continued

The Big Problem With Big Data

Big data has been a game-changer for marketing. Never before has so much data been available for businesses to use in their decision-making processes. Yet there’s still a looming problem with big data: it’s big. Despite all the advantages big data gives to marketers today, we still need to be aware of the problems created by the … Continued

The Value Of Following Consumers Over Multiple Mobile Devices

Most online activities now begin with a smartphone, and users often use more than one screen simultaneously or move from one screen to another. Mobile screens now account for nearly one-third of the time users spend online. If your brand isn’t following consumers over multiple mobile screens, it should be.