Churn is a natural part of every business. However, no organization likes their users to churn. So, what should you do (especially after you’ve been trying tactic after tactic to no avail)? Use AI techniques to personalize and optimize your communications. According to a recent “State of Marketing” report, there’s a 50% chance that customers will switch brands … Continued
Every year we enjoy summer with outdoor fun events, whether it’s hiking Angel Island in SF Bay, getting there by Sail boat or rafting down the American River in the Sacramento area. This year our team members wanted to do something different and give back to the local community we are part of. So we signed up with San Franciso … Continued
Seventy-seven percent of marketers believe that real-time personalization is crucial, yet sixty percent struggle to personalize content in real time. Personalizing content in the form of giving the right recommendations for each user, scheduling the content based on each user’s behavior, and then selecting the right communication channel require processing large amounts of data to understand customer preferences … Continued