Marketers are hindered by Customer Data Challenges when working with AI

Successful Activation of Customer Data for Use in Artificial Intelligence Correlates with Increased Revenue Performance Blueshift, the leader in AI-powered cross-channel marketing, announced the results of a study, “Activating Customer…

AI Use Is Growing, But Data Challenges Remain: Study

Among typical email marketers, most plan to boost their use of artificial intelligence -- despite data-related challenges. According to a study by Blueshift and TechValidate, 64% of brands expect to expand their AI usage in 2018, and 36%…

Study Shows That Marketers See Huge Potential in Artificial Intelligence, but Hindered by Customer Data Challenges

Successful Activation of Customer Data for use in Artificial Intelligence Correlates with Increased Revenue Performance SAN FRANCISCO, April 26, 2018 /PRNewswire/ -- Blueshift, the leader in AI powered cross channel marketing, today announced…
Latest independent research commissioned by Blueshift finds Marketers see the huge potential of AI, but the data remains a challenge

Marketers see the huge potential of AI, but the data remains a challenge

  Since the advent of the personal computer, no technology has captivated businesses in the way artificial intelligence (AI) has. Its influence is expected to span industries and job functions — and marketing is right in the…

No GDPR Protections for 1.5B Facebook Users

Marketers may not know that they almost saw reduced ad options. If Facebook hadn’t been able to access all of its data on 1.5 billion international users outside of the U.S. and the E.U., advertisers may have seen major changes in their data…