3 Crucial Elements Marketers Must Consider When Implementing AI Strategy, Organization, and Technology

3 Crucial Elements Marketers Must Consider When Implementing AI

This blog is the second installment of a 2-part series on how artificial intelligence (AI) can help marketers put their customer data to work discussed in a rare joint webinar with Forrester Research and VentureBeat. In the first part of…
AI-Powered-Marketing-–-Its-About-the-Data-Cupid

AI-Powered Marketing – It’s About the Data “Cupid!”

Marketing is a fertile petri dish for the use of artificial intelligence (AI).  In fact, a recent study by Forrester Research found that 46% of respondents said that marketing and sales were the leading groups inside their companies evaluating…
Making sense of AI and customer data and getting executive buy in

Making Sense of AI and Customer Data and Getting Executive Buy-In

“Brands who fail to leverage more of their customer data also fail to retain relevance and loyalty with their customers.” Forrester, VentureBeat, and Blueshift joined together in a webinar titled “AI-Powered Marketing: Put Your Customer…