Marketers should adapt their send time to each user individually, and send campaigns closer to the times when they are more likely to engage in downstream activity. As you might have read in our previous blog post “Re-Thinking Send Time Optimization in the age of the Always On Customer“, Blueshift focuses on “Engage Time Optimization” rather than what marketers … Continued
In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today to market across channels begin to lose efficacy when organizations try to personalize their communications to an ever … Continued
In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today to market across channels begin to lose efficacy when organizations try to personalize their communications to an ever more … Continued
Many email service providers tout Send Time Optimization as an add-on feature and promise marketers that they can tailor their marketing campaigns to the exact time their customers are expected to open their emails. It’s tempting to take that at face value and think it’s a silver bullet to improving your customer engagement. Our internal research, after … Continued
Customers demand respect from retailers. They ask simply for organizations to remember who they are as an individual consumer from a transaction and a behavioral perspective — otherwise, they are likely to purchase less frequently, or, more than likely, churn to a competitor who does understand them and communicate with them better at that individual level.
“This year, Artificial Intelligence will become more than just a computer science problem. Everybody need to understand how A.I. behaves.” Recent advances in computer science and AI (more specifically advances in building and running large convolutional neural networks) have given a fresh fodder to the age old debate on how technology is replacing workers and … Continued
Programmatic CRM is a technology that enables marketers to be customer-centric and leverage real-time behavioral data to reach every customer on an individual level throughout all of your marketing channels. Bringing Programmatic CRM into your marketing stack enables marketers to finally automate the delivery of consistent and delightful user experiences on every channel with true … Continued
(Here is a behind the scenes look at the segmentation engine that powers Programmatic CRM.) Real-time segmentation matters: Customers expect messages based on their most recent activity. Customers do not want reminders for products they may have already purchased or messages based on transient past behaviors that are no longer relevant. However, real-time segmentation is hard: … Continued