Marketers rely on customer journey mapping to optimize what customers see every step of the way. But with the rise of multiple devices and the perpetually connected customer (a.k.a “perpetuals”), it is becoming harder for marketers to define the different ways a customer interacts with content or products. In today’s increasingly complex environment, marketers must … Continued
In this series, we cover the common pitfalls all marketers face at some point when scaling personalization in their triggered marketing. From emails to mobile push notifications to SMS to display retargeting, the common platforms used today to market across channels begin to lose efficacy when organizations try to personalize their communications to an ever … Continued
It’s International Talk Like a Pirate Day. You can celebrate the day as a growth marketer, by saying AARRR & reminding yourself of Pirate Metrics for growth: Startup Metrics for Pirates from Dave McClure
Marketers have always believed in targeted marketing. In the past, targeting has meant building a database of customers and their attributes, especially demographic attributes like first & last name, gender, location, and more. In this notion of database marketing, the databases describe nouns, like customers and products, and attributes of these nouns. I wrote an article … Continued