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Month: October 2014

PREDICTIVE LIFECYCLE MARKETING – PART 2

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In the previous post in this series, we had talked about the early evolution of predictive models for customer response and lifetime value. In this second part, we will talk about how marketers can improve or influence lifetime value through marketing campaigns or promotions. To determine the ideal target audience for a promotion, you could ask two … Continued

Connecting Hive and Spark on AWS in five easy steps

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Hive and Spark are great tools for big data storing, processing and mining. They are usually deployed individually in many organizations. While they are useful on their own the combination of them is even more powerful. Here is the missing HOWTO on connecting them both and turbo charging your big data adventures. Step 1 : Set up Spark If … Continued