Predictive Lifecycle Marketing – Part 1 In a previous post, we had talked about the metrics that matter to the lifecycle marketer, and an approach to improving them. In that post, we outlined ideas for measuring metrics along the edges of state transitions, and creating experiments for improving the measured numbers. But what if you could … Continued
Apache Spark is being adopted at rapid pace by organization big and small to speed up and simplify big data mining and analytics architectures. First invented by researchers at AMPLab at UC-Berkeley, Spark codebase is being worked upon by hundreds of open source contributors and development is happening at break neck speed. Keeping up with the latest stable releases … Continued
In recent years, the idea of “pirate metrics” has gained wide adoption. Pirate metrics stand for AARRR: Acquisition, Activation, Retention, Referral and Revenue. The precise definition of the metrics may differ based on your business. For example, for some e-commerce businesses, acquisition could mean getting a visitor to sign up to your newsletter, activation (or … Continued