While AI may sound like another buzzword, it’s proven to provide tangible, measurable ROI to marketers. That’s why yesterday leading analyst firm, Gartner, released its first ever report titled, “Cool Vendors in AI for Marketing,” by Andrew Frank, Mike McGuire, Bryan Yeager, Benjamin Bloom. This Cool Vendors report evaluates interesting, new and innovative vendors, products and services in AI for marketing, and Blueshift was selected and featured as an innovative new company!
Gartner’s report points out, “AI’s capacity to transform marketing is obscured by a fog of hype, but the breakthroughs are real. Marketing technology leaders need to engage in AI initiatives or risk being blindsided by disruptive AI-enabled competition.”
Blueshift has built it’s AI-first platform to help marketers drive growth and customer engagement by using AI to both automate and make better, quicker decisions about the “Who, What, When & Where” that will generate the greatest ROI from their cross-channel marketing. Specifically, by harnessing and analyzing streams of real-time customer, campaign, website, transaction, and product data it enables marketers with:
- Predictive Audiences (“Who”): Selecting the best customers to target for a marketing campaign.
- Predictive Recommendations (“What”): Determining the right piece of content, offer or product to show each unique customer based on where they are in the customer journey.
- Predictive Engage Time Optimization (“When”): Optimizing campaign delivery to the times when each unique customer is most likely to engage.
- Predictive Channel-of-Choice (“Where”): Delivering campaigns on each unique customer’s channel-of-choice.
By combining these elements, Blueshift helps transform multi-channel campaigns, currently designed with cumbersome manual rules, into AI-enabled orchestration based entirely on a customer’s self-directed journey. This enables marketers to seamlessly scale personalized campaigns.
In the report, Gartner highlights that Blueshift achieves this because “its solution combines capabilities typically found in disparate marketing technologies, such as customer data platforms, marketing automation and personalization engines, into a central real-time, AI-driven offering. As a result, marketers can define parameters and develop dynamic creative instead of spending hours building out intricate multi-channel journeys with rigid templates.”
It is a great honor to be named a Gartner “Cool Vendor” for AI in Marketing. Our vision has been to put AI into the hands of every marketer. We are excited that Blueshift’s AI-Powered platform is helping cutting edge marketers transform customer engagement at every step of a multi-channel journey.
Gartner’s report is a great resource for CMOs and marketers seeking to harness large volumes of fast-moving data and the latest technologies to drive customer engagement and marketing ROI.
