Growth marketing drives increased user engagement by extending the boundaries of the product into marketing channels. The strategy consists of systematic techniques and principles applied across multiple situations and products.
Unlike digital marketing, focused primarily on promoting products, growth marketing consists of driving customer engagement with the product. While growth marketers use digital marketing channels, what distinguishes them is that they feature relevant, targeted product-related content.
The result? By placing a higher value on goal-setting, data analysis, and testing and experimentation, growth marketers achieve higher engagement across channels.
