B2C MAP RFP TEMPLATE

The Essential Questions You Need Answered

The right Marketing Automation Platform (MAP) can help B2C marketers use the entirety of their data to delight customers with relevant, timely interactions across every channel. But, not all MAPs are created equal.

Download Blueshift’s B2C MAP RFP Template and get answers to the essential questions you need to ask when comparing vendors.

Get the B2C Marketing Automation Platform RFP Template

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MAP EVALUATION CATEGORIES

10 Key Requirements to Include
In Your B2C Marketing Automation Platform RFP

Customer Profile
Management

Real-time data ingestion and profile unification

Advanced
Segmentation

Create and manage segments without technical knowledge

Campaign
Automation

Orchestrate and manage timely interactions

Personalization
and Decisioning

Easily create and optimize dynamic content in real-time

Message
Creation

User-friendly creative studio and previewing options

Marketing
Channels

Support email, mobile, and additional channels

Reporting
and Analytics

Measure performance across every touchpoint

Platform
Capabilities

MAP that is flexible, reliable, scalable, and extensible

Services
and Support

Dedicated onboarding, success, and support

Security and
Compliance

Data privacy & strict adherence to regulations

BLUESHIFT INTEGRATIONS

Seamlessly Connect Your Marketing Stack

Blueshift SmartHub Customer Data Platform - Integration Partners

DATA SECURITY AND PRIVACY

We Take Your Data Seriously

Blueshift complies with leading privacy compliance regulations, including GDPR, CCPA, SOC2, and HIPAA. Data is encrypted at-rest and in-transit and we provide single-sign on with strong password requirements, two factor authentication, audit logs, and custom user roles and permissions.