Introducing Blueshift’s re-imagined journey builder. With the enhanced journey builder, marketers like yourself are now able to quickly build intuitive journey with simplified UX. Our unified journey helps you connect your customer experience across marketing or CX channels. You’re able to build smarter campaigns with sophisticated user flows. We’ve also separated set up and configuration so you can design your desired journey flow without having to fill out all of the details all at once when saving the journey. Now the journey is easy to digest with just a quick glance. We’ve enabled new features such as cloning triggers, copying filter criteria, merging journeys, etc. to make sophisticated user flow that much easier to create. Our validation feature can help bulletproof the accuracy of the journey design so if there are errors and warnings you can easily see and resolve them before launching your campaigns.
We’ve also improved our organization game with campaign setup, journey flow, as well as campaign reports in one centralized place. To help you gain actionable, real-time insights into campaign performance, we now have a view mode called metric mode that allows you to see performance at each step so you can quickly identify low conversion points and opportunity areas.
Our goal here with the journey builder is to make you work more productive and effective by simplifying your workflows and making the campaigns you create even more efficient.