October Updates

Introducing Blueshift’s re-imagined journey builder. With the enhanced journey builder, marketers like yourself are now able to quickly build intuitive journey with simplified UX. Our unified journey helps you connect your customer experience across marketing or CX channels. You’re able to build smarter campaigns with sophisticated user flows. We’ve also separated set up and configuration so you can design your desired journey flow without having to fill out all of the details all at once when saving the journey. Now the journey is easy to digest with just a quick glance. We’ve enabled new features such as cloning triggers, copying filter criteria, merging journeys, etc. to make sophisticated user flow that much easier to create. Our validation feature can help bulletproof the accuracy of the journey design so if there are errors and warnings you can easily see and resolve them before launching your campaigns.

We’ve also improved our organization game with campaign setup, journey flow, as well as campaign reports in one centralized place. To help you gain actionable, real-time insights into campaign performance, we now have a view mode called metric mode that allows you to see performance at each step so you can quickly identify low conversion points and opportunity areas.

Our goal here with the journey builder is to make you work more productive and effective by simplifying your workflows and making the campaigns you create even more efficient.

Now whenever you’d like to notify your user about a new cool topic, Blueshift can help you notify all users who have expressed interests in a topic when an event occurs, with minimum amount of set up and maximum amount of accuracy.

To help you simplify work flows, we’ve released an interest alert feature that allows you to significantly decrease the number of events or API calls every time you want to notify users on certain topics they’re interested in. Instead of sending one event or API call per topic per user every time there’s a noteworthy event on a topic certain users are interested in, now you will be able to store users’ interests in Blueshift, select the events within the topics you’d like to notify the user about, and simply make a single API call for that topic. Blueshift can then connect the dots and present user level events based on this one single API call and users’ interests.

Kenect is a message platform that connects business with their customers, it builds simple texting tools that are elegant and easy to use. With the SMS Kenect integration, you can now send SMS using Kenect directly from Blueshift’s campaign journey builder. When you send SMS leveraging the integration, we can help you track SMS sent from a specific campaign journey links clicked in an SMS if the links use Blueshift URL shortener. To set it up, all you will need to provide is your Kenect account API credentials within Blueshift’s Kenect adapter.