This is a native integration with Sinch which allows you to send SMS notifications via Sinch directly from Blueshift. We have made the following enhancements to the Sinch SMS app:
Improved Reporting: For easier tracking and monitoring, you will now receive delivered and bounced stats for any SMS sent via the Sinch app. Additionally, all the stats (sends, clicks, delivered, bounces) associated with your Sinch SMS campaign will now show up under the ‘SMS’ channel instead of the ‘Cloud App’ channel.
Subscription Management: For more flexibility, visibility, and targeting, we will automatically update a customer’s SMS subscription preferences when a customer opts out or in from your marketing campaigns by replying with keywords like: STOP, UNSUBSCRIBE, START etc. to Sinch. This information will be immediately reflected on the customer profile, and will also be available for segmentation, personalization and journey filtering.
Additional A/B Testing: For further optimization, you can now A/B test on the sender (virtual phone number or short code) for SMS sent via the Sinch app.