To help you stay on top of your campaigns and identify issues sooner rather than later, you will now get email notifications if a one-time or a recurring campaign didn’t execute on time. We’re introducing the ability for you to set a notification timer in which you can choose to get notified when the campaign didn’t complete within certain hours. This will also help improve your overall marketing effectiveness.
One caveat is that while the intention is to catch issues, it’s important to keep in mind that a campaign’s execution can be legitimately delayed because of the way the you configured the campaign. Here are some reasons when a campaign may take longer to complete but shouldn’t be a cause of concern:
- Campaign uses day parting
- Campaign uses send time optimization
- Campaign uses automatic winner selection (i.e. there is a holdout time for running the A/B test before selecting the winner)
- Campaign has a messaging limit that is lower than the number of customers in the segment
- Campaign uses rate limiting
- The campaign uses external fetches and there is a rate limit on invoking external fetch
- The account has a (backend) rate limit on the channel or app used in the campaign