March Updates

Databricks Ingestion Integration

Bringing in data from Databricks to Blueshift is now much easier with our new native Databricks integration. You can now effortlessly import Customer, Event, and Catalog data from Databricks into Blueshift in near-real time. This integration empowers you with the most up-to-date information on each customer.

Unlocking the full potential of your data, you can now leverage and activate rich data for segmentation, predictive modeling, personalization, campaign execution, and more. Setting up recurring import tasks is a breeze with Blueshift’s user-friendly interface, requiring just a few clicks. This eliminates the complexity of handling external data pipelines, reducing your dependency on IT teams and streamlining the entire data ingestion process.

LINK Mobility SMS Integration

We have added a new SMS app, LINK Mobility, to our AppHub. LINK Mobility is a global communications platform with a presence in over 30 countries. With the LINK Mobility SMS app, you will be able to send SMS notifications to your customers and track various metrics for your SMS campaigns, including sends, delivered, bounces, and clicks. Additionally, whenever a user unsubscribes from your SMS campaign in the future, LINK Mobility will automatically add them to a blacklist so that even if you subsequently send an SMS message to the user, it won’t get delivered. Blueshift will sync this blacklist with your customer data daily so that you always have the latest information on a customer’s SMS subscription preferences from the Blueshift platform.  

The LINK Mobility SMS app only supports outbound SMS messages at this time. MMS notifications and inbound messages aren’t supported by this app.

DMA Compliance for Google Ads Syndications

Following up on the customer profile changes we introduced in our February release to help you manage your customers’ ad preferences required for EU’s Digital Markets Act (DMA) compliance, we recently rolled out some additional changes to Google Ads syndications. 

In the second step of your Google Ads syndication setup, you will now notice additional settings related to EU DMA compliance. Going forward, you will have to specify whether you want to syndicate only the users who have consented to Google Ads and Ads personalization or whether you want to syndicate any user who hasn’t explicitly opted out of Google Ads. We recommend the first option so that you can stay compliant and reduce the risk of your Google syndication jobs erroring out. Any new syndication that you create will default to the first option going forward. However, to ensure a smooth transition of your existing syndications to the new DMA compliance framework, we have defaulted your existing syndications to the second option. Blueshift will always show you the count of customers who match the criteria of the selected option.

If you are on our EU instance (i.e. if you access Blueshift via the URL https://app.eu.getblueshift.com), this feature will be automatically enabled for your account. If you are not on our EU instance (i.e. if you access Blueshift via the URL https://app.getblueshift.com), please reach out to your CSM if you would like the DMA compliance feature to be enabled for one or more of your accounts.

One-Click List Unsubscribes Using Mailto

To regulate unsolicited email volume for users, email providers like Gmail and Yahoo have now started requiring brands that send high volumes of email to make it easy for their users to unsubscribe from such emails. To comply with these guidelines, we rolled out one-click list unsubscribes over HTTP on January 31st. However, not all email providers support an HTTP option. To help your brand stay compliant with these providers, and to improve email deliverability, we recently enhanced our one-click list unsubscribe functionality to also support the mailto protocol. Any email sent from the Blueshift platform will include a list-unsubscribe header for both HTTP and mailto protocols. What this means for your brand is as follows:

  • No changes to your custom unsubscribe links: When users click on any unsubscribe link that you include in your email, they will be taken to your preference center as earlier.
  • Email header unsubscribe button: Additionally, when a user clicks on the default unsubscribe button in their inbox (displayed by the email provider), they would be able to do a 1-click unsubscribe directly from within their inbox without having to first visit your preference center. 

The list-unsubscribe mailto address in the confirmation dialog would look like: <your-sender-domain>@optout.getblueshift.com (or <your-sender-domain>@optout.eu.getblueshift.com, if you’re on our EU instance). For example, if the ‘From’ address for your email is ‘hi@events.hooli.com‘, the list-unsubscribe mailto address would be ‘events.hooli.com@optout.getblueshift.com’.

one click unsubscribe example

Overwrite Customer Lists

You will now be able to overwrite existing customer lists with a new list of customers through both Blueshift UI and API. This new feature will complement the existing ability to append or delete users from customer lists, giving you better control over your data and helping you declutter your workspace.

API to GET Live Content Slots

To help you use Blueshift Live Content programmatically from a third-party platform, we have added a new API endpoint to GET all available Live Content slots and filter them by name, type, and active or archive status.