June Updates

Our Snowflake integration now provides near real-time bi-directional data unification with Snowflake, intelligent data mapping, self-serve configuration, and multidimensional data activation capabilities in Blueshift. Blueshift’s partnership with Snowflake will drive marketer agility and empower next-generation customer engagement.

This direct integration enables you to ingest Snowflake data as well as real-time behavioral data so your list is always up to date. You will no longer need to have SQL knowledge in order to manipulate data in the Blueshift platform – this will allow you to drive campaigns autonomously without having to go to your IT team. You will also be able to export data from Blueshift back to Snowflake, so your marketing, analytics, and data teams will have a comprehensive view of all the data. This works with all the tools Blueshift has always provided – with immediate access to real-time data, you will be able to effortlessly dive into your campaigns and focus on what’s important.

This feature will be available initially as part of a Limited Beta which will be generally available in later releases. Please connect with your CSM for more details.

You will now be able to create event-triggered campaigns where you can pull up information from related events when personalizing your message for your customers. For example, when sending out an automated message when a user checks out of a hotel, you will be able to include booking or payment details that aren’t available in the ‘checkout’ event (i.e. the event triggering your campaign) but are available in the booking_confirmation event. For this,

1. You will first need to define a transaction model where you group the related events under a given transaction type (e.g. booking = { payment_confirmation, booking_confirmation, check-in, checkout} )

2. Then you will need to fire a few events to create at least one sample transaction record for testing purposes

3. Then, on the ‘Data’ tab of the message template, you will need to select the event that you will use for triggering your campaign. Additionally, you will need to set the preview user as the user from this event

4. You will notice an ‘Event Transaction’ record show up below the ‘Event’

5. You will now be able to use any information in the event transaction record for personalizing your message. For example, you can include the hotel name from your hotel_booking transaction using the following Liquid syntax: {{event_transaction.hotel_booking.hotel_name}}

6. Once you’re done creating your template, you should be able to use it in an event-triggered campaign with the event in #3 (e.g. checkout)

We’ve made some enhancements to phone number links in our Visual Editor:

• The phone number doesn’t have to follow any specific format. You can enter any text in this field. For example a Liquid syntax for the customer’s agent’s phone number. This way, instead of having a static phone number, you can personalize it for the customer. At the same time, you can still retain the benefits of link tracking so that you can track which users are clicking on these links

• You can now add precompiled messages for SMS links. This should help reduce friction when your customers click on such links since they will not need to type out a message. All they’ll need to do is select the recipient and hit the send button. This feature would be very useful for sending shareable SMS links to your customers.