With this feature you will be able to message a customer without having that message counting towards the customer’s messaging limits.
This setting would be useful for transactional campaigns like automated order confirmation or password reset notifications. This setting will ensure that such transactional messages do not consume the quota for promotional messages.
Let’s consider an example where the messaging limit is 2 messages per day and a given customer has already received 1 promotional message and 1 order confirmation message. Now, if you had set the ‘do not count towards messaging limit’ to true for the order confirmation campaign, the customer would still have been eligible for another promotional message that day. However, if you had not checked the ‘do not count towards messaging limit’ setting for the campaign, the customer would no longer be eligible for any additional promotional message for that day.
This setting is available under ‘Messaging Preferences’ in the ‘Properties’ tab.