January Updates

Blueshift now supports Quora and Outbrain for Audience Syndication. You can sync the precise audience segments you create within Blueshift to either of these display advertising destinations just like you would do with other paid media platforms such as Facebook, Criteo, and Taboola.

Blueshift’s Audience Syndication capability helps brands optimize media budgets with highly-targeted, relevant ads by activating first-party data.

We’ve extended our Recommendation Studio to allow you to surface similar ‘parent’ products based on the ‘child’ product a customer has expressed interest in. For example, a media streaming provider can help customers discover content by exposing new shows based on an episode they’ve watched, rather than recommending an episode from the same show. An eCommerce company can recommend recently released ‘shoes’ a customer may like based on the size, color, or style of other similar shoes they viewed in the past, driving them back to your brand to make a purchase.

To set up ‘parent item’ recommendations, go to the Recommendation Studio and create a new recommendation block. In any of the attribute tabs (Events, Related Items, Predictive Content, or Item Attributes) you’ll see a checkbox for ‘Recommend Parent Items’. Once checked and added to a message template, Blueshift automatically surfaces tailored recommendations similar to the parent product.

To provide Account Admins with greater visibility into what employees are doing, we’ve expanded our Audit Trail records to track every time a user ‘exports an audience segment’ from Blueshift through our segment export feature. Now, in addition to recording other employee actions  — such as updating a profile, deleting a segment, or editing a trigger — Blueshift automatically captures which employees exported a segment.

You can view Audit Trails directly in Blueshift by navigating to the dropdown settings menu in the upper-right corner of the screen and clicking ‘Audit Trail’ in the ‘Security’ section. When you click on an audit trail record for a segment export, you will see an overlay with accompanying details including the segment name,  filter criteria, and the exact count of customers in the segment during the time it was exported

We’ve extended our UTM Parameters (Source, Campaign, Medium, Content, and Term) to support Liquid Variables. You can now use dynamic values like user attributes, recommendation blocks, external fetch, events, or transaction attributes for one or more UTM parameters to better track campaign performance. For example, in the UTM Content parameter, you can use the Liquid variable {{user.gender}} to analyze how your campaign performed for men compared to women.

Blueshift automatically pulls in the appropriate values for the Liquid variables at the time of sending the message.  You can thus measure how different user (or other) attributes impact your campaign’s performance using any 3rd-party tool such as Google Analytics.

With Campaign Throttling, you can control the sending rate (the number of messages sent per minute) for your ‘One-Time’ and ‘Recurring’ campaigns. Campaign Throttling greatly improves your IP warm up strategies by preventing you from exceeding ISP limits and reduces deferrals or blocks by sending the optimal amount of emails during ramp up.

You can access this setting in the campaign journey builder when you open the advanced settings (⚙ icon) for the campaign. Simply check the ‘limit messaging rate’ text box and enter a value. Once set up, you can be confident your message volumes will stay on course with your IP warm up plan.

Through our Role-Based Access Management Tool, you have complete control to customize which users have access rights to certain capabilities within the Blueshift platform. Our latest release allows you to become more precise by allowing you to set and define privileges for ‘Account Settings’ and ‘Cloud Apps’ to non-admin users.

As an account admin, you have the ability to set access rights to any entity directly in the Blueshift UI. Simply navigate to the  ‘Account Settings’ page, select User Management, then click Manage Roles. You can either create a new role or edit an existing one to have this capability. For ‘Cloud Apps’ you can specify which users have Create, Edit & View, View Only, or No Access.