December Updates

We revamped our Creative Studio interface to make it even easier to navigate and quicker to create email and push templates. The Creative Studio is now broken down into 5 tabs providing quick access to each element of your templates:

• The Properties tab provides template details such as the template name, version, associated tags, and campaigns the template is used in. This is also where you set guidelines for using the template in a campaign.
• The Content tab lets you customize templates to your business-specific needs and brand guidelines through a drag-and-drop or HTML editor. In addition to creating content for the email body, here you can customize the subject line and preheader text.
• The Data tab allows you to view recommendation blocks, external fetches via API, and any sample events associated with an email template. Additionally, you can preview the content of your emails across devices and screen sizes.
• The Test Send tab allows you to send test emails to ensure your emails are rendering correctly.
• The Engagement tab provides you access to customer click engagement at a template level. Here you can view what customers are clicking on to better understand the high-performing elements and what resonates with customers. For more information, please reference Email Click Heatmaps.

For more information, access the Visual and HTML Editor documentation here or watch the product webinar here.

Previewing by device screen size
With our improved template previewer, you can not only view what emails will look like across mobile, desktop, and tablets — but also across any customizable width. We’ve added a ‘Responsive Width’ that enables you to customize and test any width with a resizable scroller to make sure emails render correctly.

Blueshift now allows you to store and easily access all your email template versions. Every time you make any changes to an email template, Blueshift will automatically save the latest version for you. Additionally, you can add reference notes to remind yourself of all the changes made to that version. You can go back in time to compare template elements such as subject lines, preheader text, tags, recommendations, and more from the latest version to past versions. You can easily restore an older version at any time, saving significant time and resources by no longer having to recreate components.

Our new Shared Asset in Subject Line feature makes it easier to reuse subject lines across emails, eliminating the need to recreate a separate subject line for each template. It also ensures your emails grab customer’s attention and get opened by dynamically personalizing subject lines to what’s most relevant and enticing to them based on their affinities, attributes, and real-time behaviors.

We’ve expanded our Recommendation Studio’s previewer to go beyond displaying what a recommendation block looks like based on a specific customer’s email address to include searchable attributes such as customer ID, device ID, predictive scores, last purchase, abandon cart, subscription sign up, or any other attribute in a few clicks. Through a drop-down interface, you can easily select the desired preview criteria, You can then easily scroll from customer to customer to gain greater insight into what recommendations customers will receive.