Congratulations to the 28 Winners and Honorees of the Blueshift 2022 Omnies. The program celebrates the best in marketing innovation and excellence in using connected, AI-powered cross-channel campaigns. 

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Blueshift Omnies winners and honorees

CATEGORY WINNERS

Recognizing Impactful Marketing Leadership

Our winners have made impacts across orchestration, AI in marketing, campaigns, engagement, use of first-party data, and more. 

 

Orchestration Winner – Zumper 

Zumper modernizes the rental experience by making renting an apartment as easy as booking a hotel. Zumper uses AI-powered recommendations to connect renters with the right listings from millions of listings.

 

Marketing With AI Winner – CarParts.com

CarParts.com makes it easy for drivers to shop for auto parts. The company uses AI-powered recommendations to surface the right parts for each customer from across over 800,000 SKUs.

 

New Rising Star Winner – Sweetwater

Sweetwater, the #1 online retailer of pro audio and music instruments in the US, focuses on engaging interactions across multiple touchpoints throughout the customer lifecycle. It aims to provide personalized recommendations for each user. 

 

New Rising Star Winner – Malwarebytes

Malwarebytes focuses on creating a unified experience for customers, resulting in improved engagement, retention, and adoption. Since onboarding with Blueshift, Malwarebytes has increased its emailable customer base, email open rates, and engagement.  

 

Innovative Campaign Winner – italki

italki provides a comprehensive language experience for new language students. One of italki’s innovative campaigns focuses on recommending compelling content to students based on their learning language and unique learning journey.

 

Engagement Winner – Slickdeals

Slickdeals’ program to incentivize current and new users increased engagement and transactions by 65%. It used segmentation to target power users and new users based on common behaviors and interest signals to create lookalike audiences. 

 

Engagement Winner – Udacity 

Udacity uses rich customer data from various touchpoints to create and automate contextually relevant student interactions across their marketing channels. With personalized recommendations, Udacity surfaces the most relevant courses for each student’s unique learning path.

 

Strategic First-Party Data Winner – LendingTree 

LendingTree uses first-party data to power a true omnichannel environment, leveraging orchestrated triggers across all touchpoints, including email, mobile, SMS, direct mail, and paid media audience syndications.

CONGRATULATIONS HONOREES

Omnies Honorees: Demonstrating Marketing Excellence

Each category had many impressive submissions. In addition to the winners, these chosen honorees demonstrated marketing excellence in their categories.

 

Orchestration: ClearScore, Chatbooks, Stitch Fix

Marketing with AI: discovery+, Tradera, Skillshare, vouchercloud

New Rising Star: PRADCO, Zark, Five Below

Innovative Campaign:  WayUp, OpenClassrooms, First Stop Health

Engagement: James Allen, Houzz, NerdWallet

Strategic First-Party Data:  BIGGBY COFFEE, E.ON

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