Congratulations to the 23 Winners and Honorees of the Blueshift 2024 Omnies. The program celebrates the best in marketing innovation and excellence in using connected, AI-powered cross-channel campaigns. 

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Recognizing Impactful Marketing Leadership

Our winners have made impacts across orchestration, AI in marketing, campaigns, engagement, use of first-party data, and more. 


Orchestration Winner – ClearScore

ClearScore provides credit scores, reports and affordability scores for individuals at no cost to its users. It also provides a marketplace in which people source credit cards, loans and car finance.


Marketing With AI Winner – Sweetwater

Sweetwater, the #1 online retailer of pro audio and music instruments in the US, focuses on engaging interactions across multiple touchpoints throughout the customer lifecycle. It aims to provide personalized recommendations for each user. 


New Rising Star Winner – Greater Miami Convention & Visitors Bureau

Greater Miami Convention & Visitors Bureau, a global leisure and business destination, that delivers culturally rich, diverse, and innovative experiences. Its mission is to generate travel demand to Greater Miami and Miami Beach, to maximize economic impact to its community, ensure industry resiliency, and elevate the resident quality of life.


Innovative Campaign Winner – Five Below

Five Below is an American chain of specialty discount stores that prices most of its products at $5 or less, plus a smaller assortment of products priced up to $25. A leading high-growth value retailer, Five Below offers trend-right, high-quality products loved by tweens, teens and beyond.


Engagement Winner – Ent Credit Union

Ent Credit Union is a not-for-profit community credit union specializing in personal and business banking, loans and financial planning. Since 1957, Ent has improved the financial lives of our owner-members with education, better rates, lower fees, and the highest quality financial products.


Strategic First-Party Data Winner – U.S. News 

U.S. News is a multifaceted digital media company dedicated to helping consumers, business leaders and policy officials make important decisions in their lives. With more than 40 million users, it reaches them in moments when they are most in need of expert advice and motivated to act on that advice directly on its platforms.


Omnies Honorees: Demonstrating Marketing Excellence

Each category had many impressive submissions. In addition to the winners, these chosen honorees demonstrated marketing excellence in their categories.


Orchestration:, PRO Compression, Rest Less

Marketing with AI: RentCafe, Houzz, Optimal Print

New Rising Star: FullStaq Marketer, HealthLock, Emred

Innovative Campaign: Warner Brothers Discovery, Udacity, AMN Healthcare

Engagement: Amerilife, italki, Slickdeals

Strategic First-Party Data: LendingTree, Upper Quadrant

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