Delivering Personalized Experiences
Vouchercloud strikes the perfect balance of tailored recommendations and paid space to their over 5 million international users, with Blueshift as their tech partner for success.
“We have up to 20,000 unique offers on our site at any given time, so the challenge I face is how do I balance sending the best message to as many users as possible when brands have paid for space and exposure versus the experience I want the user to have? I want to serve the right message to the user, but also respect and honor the tenancy that’s been paid. So, Blueshift has helped us solve this problem by helping us send messages at the 1:1 level.”
