In the News

Read the latest news and awards about our company and our people.
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Trigger-Happy: Automated Emails To Customers Outpull Batch-And-Blast

Many brands know the value of triggered emails. But Blueshift has presented additional proof of their worth in Trigger-Based Marketing, a benchmark report released on Wednesday.For starters, email triggers pull an average 7.06% click-through…

Putting AI to Work Across Your Customer Data Strategy, featuring Josh Francia

Early this year, Salesforce revealed that 47% of the 7,000 marketing executives it surveyed planned to increase their use of AI. In fact, of all the technologies listed in the survey — AI, social media tools, analytics tools, automation…
BLueshift in the News on PRNewswire and Cision

Blueshift Announces Lineup For Engage Virtual Conference

Blueshift, the leading Customer Data Activation Platform, today announced the speaker lineup at the company's inaugural Blueshift Engage Virtual Conference. The conference featured a series of discussions with top marketing…

Blueshift Expands AI Predictive Studio with New Channel Engagement Scores

Blueshift, the leading Customer Data Activation Platform, today announced the addition of Channel Engagement Scores to its Predictive Intelligence Studio, which includes predictive segmentation, predictive recommendations…

New Study Shows How Successful Marketers Are Turning Data, Tech, And AI Into A Competitive Advantage

Blueshift, the leading Customer Data Activation Platform, today announced the results of a new study, "Marketer vs. Martech in 2020," conducted by Kelton Global, an independent insights…

2020 Is The Year AI Goes Mainstream In Marketing

Looking to improve the accuracy, speed, and relevance of responses to customers, marketers, are selectively adopting more AI-based apps into their tech stacks in 2020.  According to a…

Blueshift Integrates Shopify and Magento Platforms

Blueshift, the leading Customer Data Activation Platform, today announced the integration of popular ecommerce platforms, Shopify and Magento. The integrations connect Shopify and Magento stores with Blueshift, synchronizing…

Blueshift Identified as a Leader in G2’s Customer Data Platform and Marketing Automation Winter 2020 Grid Reports

Blueshift, the leading Customer Data Activation Platform, was identified as a leader in G2's Customer Data Platform (CDP) and Marketing Automation grids in the Winter 2020 report. The dual recognition validates Blueshift's…

Realizing the Future of AI-Enabled Marketing with Vijay Chittoor, Co-Founder & CEO of Blueshift

Artificial intelligence is a technology that is exciting to some and frightening to others. So how should marketers react to this new and potentially revolutionary technology? According to Vijay Chittoor (LinkedIn | Twitter),…

Fuel Adds In-App Functionality with Blueshift

Fuel launched a new feature set that has been integrated into its artificial-intelligence-powered cross-channel marketing and customer engagement solution. Powered by Blueshift, the patented platform works by aggregating…

MarTech Interview with Vijay Chittoor, Co-Founder and CEO, Blueshift

AI in the hands of marketers is the answer to solving complexity, enabling marketers to drive customer engagement and revenue by scaling personalized, relevant experiences to each customer on every channel.”Could…

Blueshift’s Latest Release Integrates Next-Generation Mobile App Engagement Into Multi-Channel Journeys

Blueshift, the leading Customer Data Activation Platform, today announced its latest in a string of innovations built for marketers by marketers: native in-app messages as an additional…

SalesTech Star Interview With Josh Francia, Chief Growth Officer At Blueshift

Tell us about your role and journey into technology? What inspired you to join Blueshift? My background is in Marketing, Product Management, and Technology. Prior to joining Blueshift, I was actually a customer via LendingTree,…

Podcast with Vijay Chittoor: How the Synergy Between AI and Marketers Can Result in Revolutionary Effects on the Businesses

This podcast interview focuses on product innovation that’s transforming impact marketers can make in cross-channel marketing scenarios. My guest is Vijay Chittoor, Co-founder and CEO of Blueshift.We explore the…

New Total Economic Impact Study Finds Blueshift Delivers 781% Return on Investment

Blueshift, the leading Customer Data Activation Platform (CDAP), today released "The Total Economic Impact™ of Blueshift," a Forrester Consulting study that examines the business benefits…

Blueshift: This Startup Helps Consumer Brands Intelligently Scale Customer Engagement

San Francisco-based Blueshift is an AI-powered company that is known for helping consumer brands intelligently scale their customer engagement. The company’s Customer Data Activation Platform uses patented AI technology…

Blueshift Secures $15M In Series B Funding, Appoints New Chief Growth Officer

Blueshift, a customer data activation platform, raised $15 million in a Series B funding round led by Softbank Ventures Asia. The company also named Josh Francia as its new Chief Growth Officer.The funding round, which also included…

Blueshift announces $15M Series B to expand AI-fueled cross-channel marketing

Blueshift is a startup founded by tech industry veterans who saw first-hand how difficult cross-channel marketing was. They decided to launch a company and build a cross-channel marketing platform from the ground up that uses AI and machine…

Blueshift raises $15 million from Softbank for its AI customer engagement tools

Four-year-old Blueshift, which describes itself as an AI-driven “customer data activation” company, has attracted backing from Japanese conglomerate Softbank. It today announced that it’s raised $15 million in series B funding led by…

Blueshift Unveils Customer Data Activation Platform

Blueshift has debuted what it calls a Customer Data Activation Platform (CDAP) to help firms unify data and use it to power AI-driven customer experiences.The service will enable brands to “make intelligent decisions around the right audience…

Marketing With AI: Practical Tips For Successful Deployments

Artificial intelligence (AI) is a trend that is fundamentally transforming marketing in 2018. Per the latest research from Gartner, the "business value derived from artificial intelligence is projected to total $1.2 trillion in 2018," with…

Artificial Intelligence from Blueshift Automates and Personalizes Marketing At Scale

Artificial intelligence may be complex, but its job is actually to make life simpler for marketers. After all, marketing has become a little more complicated, thanks to the sheer number of online channels where consumers spend their time (and…

Forget Third-Party Data. You’re Already Missing Out on Most of Your First-Party Data

In the digital era, data is as good as currency. With more and more companies getting their edge from the ability to collect unique customer data and insights, data's gold standard has never been higher.There are also a number of ways companies…

77% Of Marketing Execs See AI Adoption Growing This Year

43% of marketers are using Artificial Intelligence (AI) including machine learning for expanding their audiences today. Marketers who have real-time access to data and regularly use it for segmenting customers are 1.7X more likely to…

How Marketers Struggle with Analyzing Customer Data – Those with inaccurate info stand to lose money

Marketers seek more customer data, but many struggle to make sense of what the numbers are telling them. In a February survey of 200 US marketers by Blueshift and TechValidate, 54% of respondents said one of the main roadblocks preventing…

Marketers still aren’t even close to using AI to its potential

[...]Vijay Chittoor, Co-founder and CEO of Blueshift adds to the AI and marketing debate, and how marketers aren't necessarily using it to its full potential. He contributes, “AI is top of mind for marketers, yet most are held back…

Customer Data Analysis Challenges Hinder Use of Advanced AI Capabilities

Top-performing companies around the world are putting artificial intelligence (AI) to use, per recent research, and a new study [download page] from Blueshift and TechValidate indicates that 64% of marketers are planning to increase their…

Marketers are hindered by Customer Data Challenges when working with AI

Successful Activation of Customer Data for Use in Artificial Intelligence Correlates with Increased Revenue PerformanceBlueshift, the leader in AI-powered cross-channel marketing, announced the results of a study, “Activating Customer…

AI Use Is Growing, But Data Challenges Remain: Study

Among typical email marketers, most plan to boost their use of artificial intelligence -- despite data-related challenges.According to a study by Blueshift and TechValidate, 64% of brands expect to expand their AI usage in 2018, and 36%…

Study Shows That Marketers See Huge Potential in Artificial Intelligence, but Hindered by Customer Data Challenges

Successful Activation of Customer Data for use in Artificial Intelligence Correlates with Increased Revenue PerformanceSAN FRANCISCO, April 26, 2018 /PRNewswire/ -- Blueshift, the leader in AI powered cross channel marketing, today announced…

No GDPR Protections for 1.5B Facebook Users

Marketers may not know that they almost saw reduced ad options. If Facebook hadn’t been able to access all of its data on 1.5 billion international users outside of the U.S. and the E.U., advertisers may have seen major changes in their data…

Blueshift Launches Predictive Audience Syndication for Facebook

New release enables marketers to integrate Facebook Custom Audiences into Cross-Channel MarketingSAN FRANCISCO, Jan. 23, 2018 /PRNewswire/ -- Blueshift, the leader in Artificial Intelligence (AI) Powered Cross-Channel Marketing, today…

High-touch, multichannel engagement with AI

High-touch, multichannel engagement is within every brand’s reach, but it requires putting AI in the driver’s seat. For a solid understanding of what it takes to fully integrate customer data and AI into your cross-channel marketing, don’t…

From Marketers to Button Pushers and Back Again

Is technology actually helping, or are we just blind to the prison we've built around ourselves?One minute, you're a smart, capable professional about to close a deal, and the next, your phone has connected to a bluetooth speaker in your…

One Year After Einstein: Will Salesforce Be Able to Close the AI Gap at Dreamforce 2017?

Vijay Chittoor, Co-founder & CEO at Blueshift, shares an in-depth list of predictions for Dreamforce 2017 Dreamforce 2016 saw the much hyped announcement of Salesforce’s Einstein technology. Taking a “horizontal” approach to AI, Salesforce…

Blueshift Receives Patent for AI-Powered Marketing

Blueshift, the leader in Artificial Intelligence (AI) Powered Marketing across all channels, announced that the company has been awarded Patent No. 9779443 from the United States Patent and Trademark Office for “EVENT-BASED PERSONALIZED MERCHANDISING…

Blueshift Wins “Best Overall Marketing Automation Platform” for 2020

Each conference season MarTech Breakthrough Awards assembles a panel of elite, senior-level judges, that have personally worked within the MarTech space to pick the best and brightest in MarTech for the year. We’re honored that such a distinguished…

Blueshift Wins Marcom Gold for Print Media & Direct Mail Campaign

Blueshift's "Something's Missing" campaign made its debut at the 2019 MARTECH East Conference in Boston. Creatively communication that data activation and the Blueshift CDAP Platform is the missing link in marketer's tech stack resonated with…

The 50 San Francisco Tech Companies You Should Know in 2020

San Francisco is the global tech industry’s center of gravity. Its companies collect, protect and analyze much of the world’s data. They equip machines with the capability to do our work for us, both in cyberspace and in the physical world…

Blueshift Named to the Data-First 50 List for AI-Powered Business Applications by Wing Venture Capital

Welcome to our inaugural list of AI-powered Data-First business applications. It highlights 50 innovative, venture-backed startups in America that have set out to reinvent the $150BN-plus market for business applications using a powerful combination…

Blueshift Disrupts Programmatic Space by Winning MARKies Award for Programmatic CRM

Last night, Blueshift disrupted the programmatic technology space by winning a coveted MARKies Award for “Best Use of Programmatic” with their client RedMart, Singapore’s leading online grocer. The 11th Annual MARKies Awards were held…

Blueshift Named Finalist For “Most Innovative Integrated Marketing Suite” Award

SAN FRANCISCO, CA (PRWEB) JANUARY 27, 2016 Blueshift, the leading provider of Segment-of-One marketing automation solutions for consumer marketers, today announced that it has been selected as a Finalist in the Most Innovative Integrated Marketing…

Blueshift Wins 3 Stevie® Awards At The 2016 American Business Awards

SAN FRANCISCO, CA (PRWEB) MAY 03, 2016 Blueshift, the leader in Segment-of-One B2C marketing automation, was today named the winner of one Silver and two Bronze Stevie® Awards at The 14th Annual American Business Awards. Blueshift received…

Blueshift Wins TiE50 Award, Recognized as a Leading Technology Startup among over 2700 contestants

SAN FRANCISCO, May 20, 2015 /PRNewswire/ -- Blueshift Labs, the leader in Predictive Segmentation & Marketing Automation, has been selected as a "2015 TiE50 Winner" at TiEcon 2015. The annual award honors the 50 most promising startups,…

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