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Blueshift raises $15 million from Softbank for its AI customer engagement tools

Four-year-old Blueshift, which describes itself as an AI-driven “customer data activation” company, has attracted backing from Japanese conglomerate Softbank. It today announced that it’s raised $15 million in series B funding led by…

Blueshift Unveils Customer Data Activation Platform

Blueshift has debuted what it calls a Customer Data Activation Platform (CDAP) to help firms unify data and use it to power AI-driven customer experiences. The service will enable brands to “make intelligent decisions around the right audience…

Marketing With AI: Practical Tips For Successful Deployments

Artificial intelligence (AI) is a trend that is fundamentally transforming marketing in 2018. Per the latest research from Gartner, the "business value derived from artificial intelligence is projected to total $1.2 trillion in 2018," with…

Artificial Intelligence from Blueshift Automates and Personalizes Marketing At Scale

Artificial intelligence may be complex, but its job is actually to make life simpler for marketers. After all, marketing has become a little more complicated, thanks to the sheer number of online channels where consumers spend their time (and…

Forget Third-Party Data. You’re Already Missing Out on Most of Your First-Party Data

In the digital era, data is as good as currency. With more and more companies getting their edge from the ability to collect unique customer data and insights, data's gold standard has never been higher. There are also a number of ways companies…

77% Of Marketing Execs See AI Adoption Growing This Year

43% of marketers are using Artificial Intelligence (AI) including machine learning for expanding their audiences today. Marketers who have real-time access to data and regularly use it for segmenting customers are 1.7X more likely to…

How Marketers Struggle with Analyzing Customer Data – Those with inaccurate info stand to lose money

Marketers seek more customer data, but many struggle to make sense of what the numbers are telling them. In a February survey of 200 US marketers by Blueshift and TechValidate, 54% of respondents said one of the main roadblocks preventing…

Marketers still aren’t even close to using AI to its potential

[...] Vijay Chittoor, Co-founder and CEO of Blueshift adds to the AI and marketing debate, and how marketers aren't necessarily using it to its full potential. He contributes, “AI is top of mind for marketers, yet most are held back…

Customer Data Analysis Challenges Hinder Use of Advanced AI Capabilities

Top-performing companies around the world are putting artificial intelligence (AI) to use, per recent research, and a new study [download page] from Blueshift and TechValidate indicates that 64% of marketers are planning to increase their…

Marketers are hindered by Customer Data Challenges when working with AI

Successful Activation of Customer Data for Use in Artificial Intelligence Correlates with Increased Revenue Performance Blueshift, the leader in AI-powered cross-channel marketing, announced the results of a study, “Activating Customer…

AI Use Is Growing, But Data Challenges Remain: Study

Among typical email marketers, most plan to boost their use of artificial intelligence -- despite data-related challenges. According to a study by Blueshift and TechValidate, 64% of brands expect to expand their AI usage in 2018, and 36%…

Study Shows That Marketers See Huge Potential in Artificial Intelligence, but Hindered by Customer Data Challenges

Successful Activation of Customer Data for use in Artificial Intelligence Correlates with Increased Revenue Performance SAN FRANCISCO, April 26, 2018 /PRNewswire/ -- Blueshift, the leader in AI powered cross channel marketing, today announced…

No GDPR Protections for 1.5B Facebook Users

Marketers may not know that they almost saw reduced ad options. If Facebook hadn’t been able to access all of its data on 1.5 billion international users outside of the U.S. and the E.U., advertisers may have seen major changes in their data…

Blueshift Launches Predictive Audience Syndication for Facebook

New release enables marketers to integrate Facebook Custom Audiences into Cross-Channel Marketing SAN FRANCISCO, Jan. 23, 2018 /PRNewswire/ -- Blueshift, the leader in Artificial Intelligence (AI) Powered Cross-Channel Marketing, today…

High-touch, multichannel engagement with AI

High-touch, multichannel engagement is within every brand’s reach, but it requires putting AI in the driver’s seat. For a solid understanding of what it takes to fully integrate customer data and AI into your cross-channel marketing, don’t…

From Marketers to Button Pushers and Back Again

Is technology actually helping, or are we just blind to the prison we've built around ourselves? One minute, you're a smart, capable professional about to close a deal, and the next, your phone has connected to a bluetooth speaker in your…

One Year After Einstein: Will Salesforce Be Able to Close the AI Gap at Dreamforce 2017?

Vijay Chittoor, Co-founder & CEO at Blueshift, shares an in-depth list of predictions for Dreamforce 2017 Dreamforce 2016 saw the much hyped announcement of Salesforce’s Einstein technology. Taking a “horizontal” approach to AI, Salesforce…

Blueshift Receives Patent for AI-Powered Marketing

Blueshift, the leader in Artificial Intelligence (AI) Powered Marketing across all channels, announced that the company has been awarded Patent No. 9779443 from the United States Patent and Trademark Office for “EVENT-BASED PERSONALIZED MERCHANDISING…

Blueshift Awarded Patent For AI-Powered Marketing

Blueshift has been awarded a patent for the marketing technology company’s ability to ingest and understand real-time data to power more personalized communication. The San Francisco-based company was awarded Patent No. 9779443 from the…

Blueshift: The Tech Startup Using A.I. To Shift How Marketers Engage Consumers

Founded in 2014, Blueshift is an industry-leading marketing technology company that specializes in using artificial intelligence to help businesses implement audience-of-one targeting. Using their proprietary technology, the startup equips…

Blueshift Releases Cross-Channel ‘Live Personalization’ Suite

San Francisco-based marketing technology company Blueshift announced the general availability of its Live Personalization product on Wednesday. The new release extends the company’s AI-powered recommendations engine, currently available…

Why Artificial Intelligence is stuck in the backseat

Let’s be honest, on a day-to-day basis, does anyone interface with artificial intelligence (A.I.) cool enough to merit all the hype? Unless you own a self-driving car or work for the NSA, the answer is probably “no”. But that is not…

Blueshift CDP Adds Advanced Features

I reviewed Blueshift in June 2015, when the product had been in-market for just a few months and had a handful of large clients. Since then they’ve added many new features and grown to about 50 customers. So let’s do a quick update. Basically,…

Blueshift launches AI-Powered Cross-Channel Visual Customer Journey Builder

The personalization platform is employing its AI to better respond to specific customers and would-be customers. Personalization platform Blueshift is today launching AI-powered customer journeys that move its targeting from user segments…

Blueshift Named to the Data-First 50 List for AI-Powered Business Applications by Wing Venture Capital

Welcome to our inaugural list of AI-powered Data-First business applications. It highlights 50 innovative, venture-backed startups in America that have set out to reinvent the $150BN-plus market for business applications using a powerful combination…

Blueshift launches AI powered alternative to legacy campaign management

According to Blueshift the solution uses a visual and intuitive interface that combines behavioral data, AI & automation in a unified product. Segment-of-One Marketing and Programmatic CRM company, Blueshift, has launched its AI-Powered…

Blueshift Disrupts Programmatic Space by Winning MARKies Award for Programmatic CRM

Last night, Blueshift disrupted the programmatic technology space by winning a coveted MARKies Award for “Best Use of Programmatic” with their client RedMart, Singapore’s leading online grocer. The 11th Annual MARKies Awards were held…

OYO Goes Digital with CRM to Enhance User Experience with Blueshift

OYO Rooms has in a very short time emerged as India’s leading branded network of hotels offering standardized stay experiences at a competitive price. Millions of web and mobile visitors every month turn to OYO to book a room at more than…

Programmatic customer engagement: How machine intelligence is driving 1:1 relationships

How do you deliver hyper-relevant, cross-channel customer experiences that boost loyalty, increase average order value, reduce churn, and turn browsers into buyers fast? Programmatic CRM can make it all happen. Don’t miss our VB Live event…

How The Muse found success in personalized emails

Recent statistics have often led brands to believe that social media is the best place to reach a young audience. However, social media networks are not the only avenue of marketing. As The Muse found out, the greatest way to spread its products…

Study shows triggered push notifications are 2,770% better than batch messages

Yes. You read that right. If you send a push notification to a mobile user based on events particular to that user, rather than a notification to every user at the same time, you’ll get a 2,770 percent increase in engagement. That’s…

Marketers: Forget Demographic Data, Focus on Your Customers’ Actions

F. Scott Fitzgerald once wrote, “action is character.” For marketers who have always been limited to relying on static information, that statement has never been more applicable. In our perpetually connected world, static information…

Interview with Vijay Chittoor, Co-Founder & CEO at Blueshift Labs

1. Could you tell me a little about your background and how you came to be the Co-Founder & CEO at Blueshift Labs? Before founding Blueshift, my cofounders and I spent the last 10 years working on big data, marketing technology &…

When Will The Programmatic Revolution Reach Customer Relationship Marketing?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Vijay Chittoor, CEO at Blueshift. Innovations in programmatic advertising…

Marketing Storytelling in the Age of Machine Intelligence

Vijay Chittoor, Co-founder & CEO of Blueshift highlights the importance of AI-driven brand storytelling and how it impacts the marketing and advertising strategy of organizations Marketers are storytellers. In the words of Seth Godin,…

Blueshift Launches Personalization Studio

Marketing automation company Blueshift announced the launch of a technology platform Tuesday that allows B2C marketers to build what company executives calls a recommendation engine. Blueshift’s Personalization Studio allows marketers to…

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