The marketing team at Sweetwater uses rich customer profiles to better engage with customers across different channels.

For Sweetwater, customer engagement is not merely to win purchases, it’s also to build a lifelong relationship with the customer. Hear how Sweetwater uses every customer interaction to build rich customer profiles so that its sales engineers can engage with intelligence.


Mike Clem headshot

Mike Clem

Vijay Chittoor headshot

Vijay Chittoor

Co-Founder & CEO, Blueshift