DCA: A Conversation with Vijay Chittoor of Blueshift on the MarTech Stack 2.0

Podcast

Fireside Chat Series Episode 3: A Conversation with Vijay Chittoor of Blueshift on the MarTech Stack 2.0

In our third episode, Andrew speaks with Vijay Chittoor, Co-Founder and Chief Executive Officer of Blueshift. San Francisco based Blueshift helps brands deliver relevant, connected experiences across every customer interaction.

DATE

August 12 // 2020

DURATION

52 Minutes

In This Fireside Chats Episode

Blueshift’s SmartHub CDP uses patented AI technology to unify, inform, and activate the fullness of customer data across all channels and applications. Through unified data, omnichannel orchestration, intelligent decisioning and unmatched scale, Blueshift gives brands all the tools to seamlessly deliver 1:1 experiences in real-time across the entire customer journey.

Andrew and Vijay discuss the current state of CDPs within the MarTech landscape, and the development of a MarTech stack 2.0, a creation that will depend on increased data agility and the adoption of SmartHub technology. They also discuss the paradigm shift from channel-centric to customer-centric marketing that focuses on the consumer experience, a shift that has recently been accelerated by COVID-19.