Join us on Thursday, June 20th at 9am PT / 12pm ET for this webinar.

As customer data usage expands beyond marketing and becomes a critical resource for the entire organization, the decision to build or buy a Customer Data Platform (CDP) is now a crucial discussion point for many companies. The right strategy can optimize data management and drive strategic growth.

Join us on Thursday, June 20th at 9am PT / 12pm ET for an insightful webinar with industry experts David Raab, Founder of the CDP Institute, Janet Jaiswal, VP of Marketing at Blueshift, and Todd Illberg, VP of Customer Success at Blueshift. This session will focus on the crucial decision of whether to build or buy a Customer Data Platform (CDP) for your organization.

In this webinar, you’ll gain:

  • Build vs. Buy Decision: Understand the key factors to consider when deciding whether to build a CDP internally or purchase a ready-made solution.
  • IT’s Growing Role: Learn why IT departments are taking the reins on CDP management and how this shift impacts the build vs. buy debate.
  • Composable CDPs Unveiled: Explore the innovative trend of composable CDPs that leverage existing data warehouses, and their role in your decision-making process.
  • Tailored Evaluation Techniques: Receive expert advice on assessing your organization’s unique needs, pinpointing gaps, and choosing the optimal CDP strategy.
  • Real-World Success Stories: Gain actionable tips and practical advice from real-world CDP implementations, covering everything from data integration to fostering cross-departmental collaboration.


By the end of the webinar, you’ll have a clear framework for making an informed build vs. buy decision and actionable strategies to optimize your customer data management.

Don’t miss this opportunity to equip yourself with the knowledge to make the best CDP choice for your organization.


David Raab

Founder, CDP Institute

Janet Jaiswal

VP of Marketing, Blueshift

Todd Illberg

VP of Customer Success, Blueshift