The acceleration of consumers engaging with brands through digital channels due to the pandemic increased the volume and velocity of customer data. Forward-looking businesses will be thinking about how to leverage that data for business benefits while managing customer privacy at the same time.

With a customer data platform (CDP) equipped with smart tools like AI and full journey orchestration, marketers can deliver omnichannel personalized experiences to customers and prospects that drive measurable results for the business, improving loyalty and retention.

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