Blueshift is raising the bar on data-driven marketing with a new wave of enhancements designed to boost agility, intelligence, and control. From the launch of Computed Attributes and native RFM scoring to streamlined segmentation and deeper reporting flexibility, these updates help marketers act faster, target more precisely, and gain better control over customer data. Whether … Continued
What does the future of AI in marketing really look like? That was the central question explored in a recent Blueshift webinar featuring Chief AI Officer and Co-founder, Manyam Mallela, Principal Solutions Consultant, Eric Gordon, and VP of Marketing, Janet Jaiswal. The conversation covered just that, and much more, from real-world use cases to the … Continued
If you’re looking for Klaviyo alternatives because you feel like you’ve hit a ceiling with what it can offer, you’re not alone. Klaviyo has established itself as a robust email marketing platform, offering features like advanced segmentation, automation workflows, and seamless e-commerce integrations. These capabilities have made it a popular choice for many businesses aiming … Continued
Looking for real customer engagement examples that actually drive results? From personalized emails to data-driven product recommendations, top brands are turning to AI to deepen relationships, boost retention, and deliver memorable experiences. According to Blueshift’s Thought Leadership Survey, 89% of brands say real-time customer profiles are essential for personalized engagement, making AI-powered strategies mission-critical for marketers … Continued
At long last, Microsoft has finally published a post that covers their new sender requirements to go alongside the documentation that Gmail and Yahoo provided circa Q3 2023. This update comes as a blog post on the Microsoft Tech Community Hub which isn’t quite as center stage as Gmail’s more official documentation on their Support … Continued
Find quick answers to common questions about our platform, products, and services. Explore our FAQ section for instant clarification and helpful insights. General Overview Cross-Channel Marketing Customer Data Platform (CDP) Campaign Journeys Audience Segmentation Profile Unification Audience Insights Channel and Time Intelligence Content & Product Recommendations Predictive Audiences (AI Predictors) AI Assistants AI Agents … Continued
The Blueshift Delivery Doctors are back—and this time, we’re talking about the latest updates from Gmail and Apple Mail! As email usage continues to rise year over year, effective inbox management plays a crucial role in day-to-day communication. Gmail, Apple have introduced their own systems of organization called “Categories,” offering a more granular breakdown of … Continued
Retention isn’t magic. It’s math, science, and a little marketing wizardry. This infographic spills the beans on what’s working to keep customers coming back (and spending more). If churn’s been your nemesis, you’re about to meet your secret weapon. Scroll down for data-backed moves that turn one-time buyers into lifelong superfans. Download the full report … Continued
We’ve been told the customer is always right. But are marketers really listening? Today’s consumers demand relevance, timeliness, and recognition at every turn. Forrester reveals that a mere 3% of businesses are genuinely “customer-obsessed.” What are the other 97% missing? Customer Engagement Platforms (CEPs) offer a refreshing dose of clarity. A Customer Engagement Platform (CEP) … Continued