Integrating Customer Data Platforms (CDPs) with Customer Engagement Platforms (CEPs) creates a powerful combo for businesses aiming to enhance customer interaction and streamline marketing processes. The benefits of a Customer Data Platform are evident from the start, as it brings together customer data from all corners, creating a full view of each customer. Meanwhile, our … Continued
What if your biggest growth opportunity isn’t attracting new customers, but nurturing the ones you already have? Customer Lifecycle Marketing (CLM) helps you build lasting, profitable relationships by going beyond one-time transactions. This guide dives into advanced CLM strategies, explores why it’s critical for B2C brands, breaks down each key lifecycle stage, and highlights the … Continued
We’re in a new era of digital marketing. Cookie. based targeting is crumbling, acquisition costs are rising, and customer expectations? Through the roof. The brands that win aren’t the ones with the most data they’re the ones who can activate it in the right place, at the right time. Audience syndication solves for this gap. … Continued
In a fast-moving marketing landscape, success depends on agility and accountability. The July 2025 release helps marketers streamline execution, gain deeper insights, and strengthen governance across the board. From powerful new features like the Campaign Optimizer Agent now also available for one-time campaigns and new SMS Quiet Hours, to enhancements that boost compliance, visibility, and … Continued