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Why Your Customer Acquisition Strategy Is Broken (And How AI Is Fixing It)

Here’s a stat to wake you up: 76% of B2C brands say they can’t activate offline data across channels. Since customers expect personalized experiences throughout their journey, that’s not a small gap, it’s a canyon between what customers expect and what brands can deliver. So what are the other 24% doing differently? And more importantly, … Continued

AI Assistants: A Game Changer for Marketers

Imagine having a tireless, intelligent ally that can transform your marketing strategies overnight—that’s the promise of AI assistants. These advanced tools are not just changing the rules; they’re rewriting the entire playbook for how brands engage with their audiences, driving efficiency, creativity, and personalization like never before. AI assistants are transforming how marketers work, enhancing … Continued

How to Increase Student Engagement: 5 Cross-Channel Marketing Strategies for eLearning Marketers

It’s tough to keep students consistently engaged, isn’t it? In a world overflowing with exciting learning opportunities, relying on generic emails and one-size-fits-all promotions might not be the best marketing approach. From accelerating course discovery to driving class completion and encouraging enrollment in additional courses and programs, it’s on eLearning marketers like yourself to figure … Continued