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From Fragmentation to Focus: The Future of Cross-Channel Marketing
Tailored Language Learning: How italki Transformed Engagement with Blueshift’s Smart Data
Customer AI
3 Tips to Reduce Customer Churn: Personalization Strategies for Financial Services
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” – Steve Jobs This quote is everywhere—woven into articles, echoed in speeches, and shared endlessly across social media. It captures the genius of Steve Jobs, the visionary who redefined Apple and revolutionized the … Continued
Propper International + Blueshift: A Smarter Approach to Customer Engagement
AI Recommendations: How To Win And Sustain Your Customers’ Attention
Consumers are demanding personalization: It’s no longer a nice to have; it’s an expectation. In fact, a recent research from Forrester indicates that 62% of U.S. consumers want economic value from personalized interactions, suggesting that consumers are increasingly looking for relevant and valuable engagements rather than generic offers. Even with consumers who love your brand, … Continued
Why Your Retail Data Strategy is Failing … And How to Fix It
Federal Savings Bank + Blueshift: A Smarter Approach to Customer Engagement
How Generative AI in Marketing is Boosting Engagement with Hyper-Personalization: AWS re:Invent Recap
Las Vegas, NV – At AWS re:Invent, the conversation wasn’t about whether generative AI would impact marketing; it was about how it’s already transforming the industry. “Generative AI in Advertising and Marketing with Blueshift and VidMob,” hosted by Craig Miller, Global Solution Portfolio Lead for Advertising and Marketing at AWS, featured insights from Stephanie Layser, … Continued