A happy and content customer is a company’s true asset. For any business, however big or small, there can be no better advocate than its customer community. That’s why organizations are so rightly focused on being ‘customer-centric’. Two terms that often arise in discussions surrounding customer-centricity are “customer experience” and “customer engagement.” While the … Continued

  Let’s be real—understanding your customers is everything. But for many businesses, marketing feels like a constant struggle. You’re juggling tight budgets, limited time, and what feels like a million different priorities, all while trying to make every marketing dollar count. With customer interactions happening across multiple touchpoints—websites, emails, social media, and more—you have access … Continued

As a marketer, you know how important customer acquisition is. You pour time, budget, and creativity into winning new customers. But what about keeping them? Customer retention doesn’t always get the same spotlight, even though it’s often more cost-effective and has a greater impact on long-term growth. The challenge? It’s not easy. Marketers face: Retention … Continued