Blueshift and TechValidate conducted a research study with 198 companies to better understand how B2C marketers are using artificial intelligence to increase the effectiveness of their campaigns.
Going Beyond the CDP: An Iterable vs. Blueshift Showdown
In our Going Beyond the CDP series, we break down how we compare to other Customer Data Platforms (CDPs). In this edition, see how we stack up against Iterable. The main difference between Iterable and Blueshift is in the architecture. While Iterable is a solid solution for email-dependent organizations, the platform wasn’t built to support today’s … Continued
Blueshift Raises $15M Series-B Investment
We have some exciting news to share today! We raised a $15 million Series-B round led by SoftBank Ventures Asia. SoftBank deeply believes in AI’s ability to transform how we live, work and play, and we’re thrilled to partner with them. We have a long way to go in our mission to put AI in … Continued
Defining the Customer Data Activation Platform (CDAP)
There are some things about data that we can say with absolute certainty. Things like, it’s complex, its key to decision-making, it’s increasing at an unprecedented rate. And, for most of us marketers: we’re not utilizing data to its full potential. We’re not even close. While we gather loads of information about our customers and … Continued
Introducing the First-Ever Customer Data Activation Platform, Powered by Blueshift
We live in an always-on world where customers are increasingly interacting with brands across multiple touchpoints and “channels”. Not only have newer channels of engagement emerged, but more of the traditional broadcast channels have become “people addressable”. Ten years ago, we could not have imagined that banks would be engaging with customers over chatbots, or that TV … Continued