Forrester Study Shows $128M Revenue Lift, 781% ROI from Blueshift

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Milestones around a customer’s birthday, or an “anniversary” since they signed up on your mailing list, can be very effective in driving engagement.Here is an example:



Key Success Factors:An up-to-date record of information about important dates, and being able to trigger messages off that that is very important for Milestone triggers.For more information on triggers, download our E-book on scaling triggered marketing.