Key Success Factors: The key to getting the Abandoned Cart emails & mobile notifications right is to connect every piece of user behavior in real-time with a deep knowledge of the catalog of content (e.g. the catalog of jobs in the case of TheMuse, or the catalog of products in the case of UrbanLadder). The in-ability to connect this information in real-time can often block marketers from being able to send relevant abandoned cart messages, or worse still, send out messages that have outdated content (e.g. sending an abandonment email after the customer has already purchased the item). For more information on triggers, download our E-book on scaling triggered marketing.