Treat every customer as a segment-of-one
having unique interests and intents
We founded Blueshift to address problems we encountered first-hand as Marketing & AI leaders at companies like WalmartLabs and Groupon. In today’s perpetually-connected world, customers are interacting with brands on more and more channels, generating 1000 times more data compared to traditional demographic and lifecycle data . AI is the key to unlocking the power of this fast-changing data, and delivering 1:1 personalization. That is why we have built Blueshift as a modern AI-First platform for Cross-Channel Marketing.
– Vijay, Mehul & Manyam, co-founders of Blueshift
, Head of Communications, Vouchercloud
, Email Marketing Manager, The Muse
, VP Marketing, Redmart
, CEO, Urban Ladder
Make new mistakes
Obsess over customer success
Raise the bar
Play as One Team
Have fun. Seriously!