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Marketing teams are often tasked with identifying the right audience for each of their campaigns and the usual reflex is to use some version of RFM-based segmentation. Popularized in the 1990s, RFM models target users based on the recency, frequency, and monetary values of past transactions or subscriptions. While RFM models were a useful shortcut … Continued
We are thrilled that for the third-year in a row, we are named among the most innovative, fastest-growing tech companies in the Deloitte Technology Fast 500™ list, ranked #366 overall and #73 in the Bay Area. This is an incredibly important recognition for us since growth and innovation are two of our top priorities. Deloitte Technology … Continued
Take a deep breath; another holiday season is making its debut. ESPs, marketers, and the family of email marketing are preparing for the busiest quarter of the year. Every marketer’s goal for the next two months is to maximize their profits through email marketing. Maintaining good email deliverability is crucial for doing this. To that … Continued
Some economists suggest that the US will be in a recession within the next few months. At this point, no one is sure. What does this mean for marketers, especially B2C marketers? Keeping a focus on creativity, efficiency, and ROI, and taking a customer-first approach have never been more important. It’s also wise not to … Continued
It’s beginning to feel a lot like the peak holiday shopping season. Gen Z and Millennials will be shopping for family, friends (and for themselves). Check out our infographic to understand how they like to shop and what inspires them to connect with brands. Download the PDF version and share with your team.