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Ready to Move on from RFM Models?
Marketing teams are often tasked with identifying the right audience for each of their campaigns and the usual reflex is to use some version of RFM-based segmentation. Popularized in the 1990s, RFM models target users based on the recency, frequency, and monetary values of past transactions or subscriptions. While RFM models were a useful shortcut … Continued
Blueshift Ranked Among the Fastest-Growing Companies in North America on the 2022 Deloitte Technology Fast 500™ for the 3rd Straight Year
Thank You – Webinar
Blueshift Wins for Fastest-Growing Companies on Deloitte Technology Fast 500™
We are thrilled that for the third-year in a row, we are named among the most innovative, fastest-growing tech companies in the Deloitte Technology Fast 500™ list, ranked #366 overall and #73 in the Bay Area. This is an incredibly important recognition for us since growth and innovation are two of our top priorities. Deloitte Technology … Continued
Marketing in an Economic Downturn: Strategies for B2C Marketers
Trends Spotlight Report: Marketing During an Economic Downturn
November 2022: Taboola Syndications, Sinch App Enhancements, Campaign Reports, Recommendation Reporting, and more
Your Checklist for Email Deliverability This Holiday Season, 2022 Edition
Take a deep breath; another holiday season is making its debut. ESPs, marketers, and the family of email marketing are preparing for the busiest quarter of the year. Every marketer’s goal for the next two months is to maximize their profits through email marketing. Maintaining good email deliverability is crucial for doing this. To that … Continued
5 Actions for B2C Marketers During an Economic Downturn
Some economists suggest that the US will be in a recession within the next few months. At this point, no one is sure. What does this mean for marketers, especially B2C marketers? Keeping a focus on creativity, efficiency, and ROI, and taking a customer-first approach have never been more important. It’s also wise not to … Continued
Infographic: Gen Z and Millennials Light Up Holiday Shopping Season
It’s beginning to feel a lot like the peak holiday shopping season. Gen Z and Millennials will be shopping for family, friends (and for themselves). Check out our infographic to understand how they like to shop and what inspires them to connect with brands. Download the PDF version and share with your team.